Outdoor advertising in the immediate vicinity of the point of sale has a particularly strong impact at busy locations – it increases visibility, creates relevance and promotes the "drive-to-store" effect. In 2024, Lindt & Sprüngli AG took advantage of the high passenger frequency at Zurich Airport and effectively addressed travellers with two targeted campaigns – with the aim of directing them to the nearby points of sale. An advertising impact study shows that both the likelihood of purchase and actual product purchases were increased.
Outdoor advertising helps overcome times of crisis
Casino Lugano is centrally located directly at Lago di Lugano and is one of the top Swiss casinos. In 2020, it had to close for three months due to the Covid-19 pandemic. When it reopened, Casino Lugano took advantage of the strong impact of outdoor advertising.
A success: With a digital and analog outdoor advertising campaign "Let's play everything, but not with our health", the desired target group was informed about the reopening as well as the security measures of Casino Lugano and encouraged to visit. A humorous campaign in a playing card motif with protective masks and gloves attracted a lot of attention. The comparison with the direct, local competition (see chart below) shows: Outdoor advertising helps even in times of crisis.
The Win for Life instant ticket was launched in 2001 and has since become a successful long-seller through advertising. After three years without any advertising support, sales began to decline. Thanks to several high-impact Out of Home advertising campaigns using posters as the main medium in the largest cities of German-speaking Switzerland and in Ticino, the downward trend was halted, and sales improved considerably.
The idea: To increase awareness and sales through a wide-reaching media strategy with posters in high-footfall areas where Swisslos sales outlets are also located.
The result: A long-term rise in sales of Win for Life instant tickets of 29.8%.
More guests thanks to effective poster advertising
Posters work - locally and regionally: The Ristorante Enzian from Horw has drawn attention to itself with posters in its vicinity and on the access axes. And more guests came promptly.
"We are very positively surprised by the success and the effect of posters," says Ms. Sandra Santos, co-owner of Ristorante Enzian, in an interview with APG|SGA.
Watch the whole interview and convince yourself of the effective effect of poster advertising.
Strong sales thanks to targeted Out of Home ad Carré's
posters work
The ticket sales of the Art on Ice shows in Zurich's Hallenstadion profit best of strong impulses during a relatively short period after the stars have been announced. Studies show that on first contact - compared with all other advertising media - the poster achieves above-average awareness levels.
«Thirst for more» − Out of Home vitaminises Vitamin Well sales
Strong brand uplift thanks to outdoor advertising
Thanks to a multi-part advertising campaign, always with a focus on Out of Home, awareness, brand sympathy and brand recognition of Vitamin Well increased. The brand and advertising impact increased not least thanks to the popular figure and Swiss brand ambassador Belinda Bencic.
Each year, in the spring, a barbecue exhibition is organized by Selzam AG - the leading Swiss barbecue specialist center - to mark the start of the BBQ season. The aim is to keep in touch with existing customers and gain potential new customers for the company, from the Winterthur region. Thanks to a locally and regionally-based poster campaign, at the start of the season Selzam AG was able to welcome lots of customers to its barbecue exhibition. The results of the customer survey demonstrate the impact of the Out of Home advertising measures.
Valiant is an independent bank which operates exclusively in Switzerland and is one of the most important financial service providers, with over 85 branches. It offers private customers, self-employed persons and SMEs a comprehensive, easy-to-understand offering in all financial matters.
For many years now, Valiant has used the inimitable "Purple" brand, which is unique within the banking sector, and has had great success with it. The aim is to directly target mobile and urban target groups to increase brand awareness sustainably. Regular studies investigate the development of the perception and effect of campaigns.
85% of respondents were able to recognize the subject of the Valiant brand – even for anonymized sender information.
Out of Home advertising: right place, right time. McDonald's Schweiz regularly surprises the market with eye-catching poster advertising. The humorous presentation of posters for the classic ''Big Mac'' line was very successful – right place, right time.
RailPoster campaigns are successful: New study confirms impressive advertising impact in public transport.
APG|SGA commissioned a comprehensive study from intervista to analyse the effectiveness of indoor train advertising in greater detail.
The results of this extensive market research impressively confirm the success of the Swisscom campaign on RailPosters. The data clearly shows that RailPosters generate high reach and have a strong advertising impact among passengers.
Benefit from APG|SGA's extensive best-practice know-how and realise campaigns with us that are as relevant as they are effective thanks to innovative outdoor advertising. Browse through our case studies and get inspired.
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