ePoster Gallery 1/2024
Bright yellow: freshness, joy, and sales impulses in advertising
Yellow is considered the brightest of the three primary colours. In advertising, it is used to represent cheerfulness, liveliness, and happiness. The colour is associated with energy and freshness and also evokes thoughts of gold. These positive associations have their origins in the vibrant radiance of the sun, a source of warmth and light that makes life on earth possible.
The intuitive reference to the sun and its symbolic character are cleverly used in poster advertising, whether for refreshing drinks, train journeys or everyday products. Yellow also acts as a signal colour that spreads a good mood through impressive staging and encourages purchases.
Alessia Contin, curator of the poster collection at the Museum für Gestaltung Zürich, unveils her favourite poster from the current exhibition.
Walter Grieder, Bodenwichse Co-op, 1946
"My personal favourite is definitely the poster by Walter Grieder for Co-op Bodenwichse (floor polish). On the one hand, I am impressed by the well-thought-out use of diagonals in the depiction of the open can. This effectively brings the seductive golden-yellow product, which has an almost honey-buttery shimmer, to the fore. On the other hand, I was particularly taken with the trusting, mischievous look on the cute little dog's face. It seems as if it is looking me in the eyes and offering me the shiny floor polish with an innocent expression.
The artist Walter Grieder from Basel (1914-2004) worked as a commercial artist after graduating from the School of Applied Arts in St.Gallen and Basel. From the 1960s onwards, he also devoted himself to illustrating numerous books for children and young people. I particularly remember the fascinatingly imaginative pictures from his book Das verzauberte Schloss (The Enchanted Castle), published in 1963."
Alessia Contin, curator of the poster collection at the Museum für Gestaltung Zürich
Eric de Coulon
Flims
1937
Anonym
Volvic – Boisson raffraîchissante à l'eau minérale naturelle
2002
Advico Young & Rubicam AG / Ruedi Külling
Sinalcoo
1972
Werbeagentur Dr. Rudolf Farner / Herbert Leupin
Pause – Buvez Coca-Cola
1954
Anonym
Campari Soda Pause – Löscht den Durst
1963
George Massiot Brown
Sandeman – Port and Sherry
1928 (Nachdruck um 1985)
Anonym
Enzian Aperitif – Suze – Stets ein Genuss
1956
Niklaus Stoecklin
Schweizer Eier – Mit dem goldgelben Dotter
1971
Fridolin Müller
Treffpunkt Olma St. Gallen
1964
Anonym
Swatch – La Nouvelle Collection Automne / Hiver – Caution
1997
Jörg Hamburger
Foto: Hanspeter Mühlemann
Chum mach mit
1962
Delpire Publicité
Citroën ID&DS – Phares directionnels – Richtungsgesteuerte Scheinwerfer
1969
Atelier Eidenbenz
Stettler Radio Television
1954
Cornel Windlin
Heuschrecken – Schauspielhaus Zürich
2009
Rudolf Wening
Zoo Zürich
1937
Walter Grieder
Bodenwichse – Co-op
1946
Werner Zryd
Schweden – Ausstellung bei Jelmoli – Land und Leute – Kultur und Wirtschaft – Erzeugnisse schwedischer Industrien
1957
Herbert Leupin
Hermes – Standard – Baby – Media – 2000
1947
Anonym
Ipsophon écoute et parle pour toi
1946
Advico Young & Rubicam AG
Free internet.ch
2008
Georg Staehelin, Reinhart Morscher, Armin von Büren
Schau hin – Gib nach – Eine Auswahl von Plakaten und anderen Arbeiten «Gestaltung: Reinhart Morscher»
2010
Herbert Leupin
FSS Super
1978
Ted Scapa
SBB – General... Abonnement
1974 (Nachdruck 1992)
Spillmann, Felser, Leo Burnett AG
Leisten Sie sich eine eigene Meinung. WoZ
2011
Viktor Rutz
Mords-guet – Streichkäse 3/4-fett
1944
Hans Looser AG Werbeagentur
Fogal – Keinen Strumpf, den es nicht gibt.
1971
Hans Aeschbach
Laine de Schaffhouse
1957
Ursula Hiestand
Diverse Modelle. ABM – Die wahre Ware
1989
Farner Publicis FCB Werbeagentur AG
Ciaogelb. Das Gelbe Konto für unterwegs. PTT
1992
Anonym
iPod – apple.com/chde
2005
Poster collection, Museum für Gestaltung Zürich
The poster collection at the Museum für Gestaltung Zürich is one of the most comprehensive and important archives of its kind in the world. It contains around 350,000 objects, with about 150,000 catalogued, all documenting the national and international history of the poster from its origins in the mid-19th century to the present day. The collection includes political, cultural and commercial posters. Their diversity of historical, thematic and geographic subjects results in both a panorama of poster art and a glimpse into a visual archive of day-to-day life. Some of the posters are available to view in the museum’s online database: www.emuseum.ch. This database is constantly being expanded.
Rights
The images in this online exhibition are part of the Museum für Gestaltung Zürich’s digital poster collection and are for illustration purposes only. Publication of the images or other commercial use for the benefit of third parties is not permitted without the permission of the copyright holders. For information on ordering image templates: sammlungen@museum-gestaltung.ch