Outdoor advertising enjoys high acceptance.

Out of home is one of Switzerland’s most popular forms of advertising. Most people see outdoor advertising as appealing, unobtrusive and informative. Many find that digital screens offering real-time information and analogue posters bring a welcome touch of colour to their day – an appeal factor which can help your campaign.

Appeal of advertising

Question: «How appealing do you personally find advertising in the following media/advertising channels?» (scale from 4 = highly appealing to 1 highly unappealing)

Source: Online survey by LINK with n=1013 (SA 759 / SR 254) aged 15-79. - Survey: from January 2022

Outdoor advertising is the least intrusive medium

Question: «Do you find advertising in the following media/advertising channels to be disruptive, i.e. does it inconvenience you or prevent your enjoyment of the medium?»

Source: Online survey by LINK with n=1013 (SA 759 / SR 254) aged 15-79. - Survey: from January 2022