APG|SGA company

APG|SGA aims to make a mark on its target groups beyond its products and services and makes promises in the following areas:

Advertisers

• We set the scene for what you have to say.

• We create platforms and channels that add value by satisfying communication requirements.

• We offer an individual, comprehensive portfolio of products and services for optimal implementation of media strategies such as reach and audience.

• We provide our advertising customers with integrated services and solutions along the entire customer journey.

• We support innovation and our services are state of the art.

Partners

• We design beneficial fixtures and advertising panels.

• We create platforms that add value by satisfying the communication requirements of our partners.

• We are a service and solutions provider for our partners.

• We act as a general contractor to expand our partners’ value creation chain.

• We offer inspiring concepts to generate optimal revenues for our partners.

 Employees

• We develop talents and skills.

• We promote diversity, fairness and personal development.

• We foster an environment that is distinguished by curiosity, passion, innovation and a willingness to learn.

• We act responsibly and promote a healthy work-life balance.

• We are consistent, goal-oriented and value-driven in everything we do.

 Shareholders 

• We position ourselves in the financial community as a reliable, responsible listed company.

• We have a healthy balance sheet and strive for a solid equity ratio.

• We finance our investments from current cash flow.

• We aim for consistency in our dividend policy. Liquidity and assets not required for operational purposes are distributed to shareholders.

Society & environment

• We enrich public spaces and create added value in the day-to-day life of our society.

• We facilitate positive communication experiences through our presence in public spaces.

• We improve day-to-day life in public spaces with products that bridge the gap between digital and analogue.

• We combine information and content to enrich the day-to-day experience of urban life.

• We are sparing in our use of resources.

• We position outdoor advertising as a cultural tradition which is symbolic of a free and open economy.

 Market positioning

• We offer a comprehensive out of home media range along the customer journey.

• We strive for a leading position in our areas of activity (analogue and digital).

• “One face to the partner.”

• “One face to the customer.”

• We have local knowledge and roots in our different locations.

Product and service portfolio

• We offer a comprehensive, integrated product and service range: analogue, digital, mobile, interactive.

• We offer optimal solutions for attaining goals in media strategies such as reach (reach extension) and audience (targeted configuration of defined parameters such as target group, time, environmental conditions, etc.).

• We offer a comprehensive range of online tools (web shop, calculator, programmatic booking, etc.).

• We stand for the highest quality in outdoor advertising, for integrity and for sound performance measurement (from the value proposition).

• We have the best locations.

Creativity, technology & innovation

• We inspire creatives and create compelling communication opportunities.

• We promote innovation and actively advance technologies.

• We are early to recognise gaps in the market and successfully engage with new business areas.

• We use state-of-the-art technology.

• We drive innovation in our market.

• We are visionaries working on new ideas – but we are direct, pragmatic and user-friendly when it comes to implementation.

Our principles help guide all our employees as they navigate collaboration,management and leadership. This is how we aim to meet our promises and make every interaction with APG|SGA a positive experience in line with our vision and our mission:

Cooperation

We are constructive and solutions-oriented in our work. We are flexible, ambitious, team-oriented and trustworthy. We identify with our goals and tasks. We see the big picture, practise positive and joined-up thinking, and stay open to pioneering new developments. We allow for mistakes and criticism and see them as a means for further growth.

Management

We motivate employees through open communication, minimal hierarchy and support for further development and training. We set an example and manage our employees by setting clear targets, rewarding personal performance and offering attractive opportunities for sharing in the company’s success.

Leadership

Regardless of hierarchy and position, we are committed to fulfilling our vision and our goals and we foster an environment that inspires creativity, innovation, fulfilment and transformation. We listen to others, offer support and take responsibility. Our attitude ensures that our convictions, enthusiasm and optimism inspire others to reach our shared goals and ultimately to implement our vision.

In achieving our tasks and reaching our goals, in collaborating and managing, we align ourselves with the following values:

Enthusiasm

Outdoor advertising is our passion. We are committed to ensuring the dynamic growth of our business and our market through creativity, curiosity, innovation and a practical approach. We greet change with openness, optimism and a sporting spirit. We develop attractive, compelling products and services which inspire our market partners.

Partnership

Our actions are guided by the principles of fairness, reliability and loyalty. We believe in the importance of mutual appreciation. We set high standards in our work and value long-term prospects, mutual benefit and respect in our dealings with each other. We are committed to equality of opportunity regardless of gender, age, background, culture or religion.

Entrepreneurship

We think and act like entrepreneurs by seizing the initiative and by working economically, independently and responsibly. We have a distinct service culture and our actions are guided by our goals, our performance standards and opportunities for success.

Integrity

We consistently act in accordance with our principles and keep our promises. We inspire others through our knowledge and social skills as well as our professionalism. We are committed to ethical, moral and lawful conduct.

Transparency

We are prompt, proactive and transparent in communicating our activities. We are clear and reliable in communicating the goals and interests of our company, both internally and externally.

Sustainability

We are committed to respectful and efficient use of internal and external resources, always acting responsibly in the interests of the environment and of society. We provide our services with a forward-looking focus on the key sustainability issues that matter to our target groups.