Success Stories

When the town of Chur decided to redesign Bahnhofstrasse, it weighed up various forms of advertising for the street. The town authorities wanted new advertising panels that would function as exciting, visually appealing elements right in the centre of town – while taking up minimal space and forming a respectful complement to this popular, prestigious setting. Another key goal was that advertising panels should offer the town attractive revenue potential.

• Integration of advertising panels in the exclusive setting of Bahnhofstrasse

• Increased revenues for the town of Chur

• Zero costs for installation, servicing and maintenance

Precise location selection for optimal integration of three “Startowers” to provide an effective, optimum-design contribution to the elegant overall image of Bahnhofstrasse in Chur. That included developing an attractive, coherent business plan for the town of Chur.

• Procurement and modification of the Startowers

• Construction and installation to schedule

• Servicing and maintenance throughout the entire contractual term

• Marketing and operation of advertising spaces

• Detailed construction planning with the partner

• Implementation by APG|SGA

• Investment, maintenance and cleaning costs covered by APG|SGA

• Attractive supplementary revenues for the town of Chur

Rising demand prompted the transport operator of St. Gallen (VBSG; Verkehrsbetriebe St. Gallen) to greatly expand its bus network. This, in turn, increased the demand for new bus shelters. The city of St. Gallen held a competition to evaluate different types. Key decision factors included timeless, functional design and traceable environmental aspects.

• Attractive, long-lasting shelters

• Optimal integration in the cityscape

• Zero costs for servicing and maintenance

Years of experience meant APG|SGA could produce the selected shelters exclusively. They were installed on a rolling basis, in precise coordination with VBSG planners. Only FSC-certified wood was used in the production and the integrated lighting operates on environmentally sustainable electricity.

•  Procurement and assembly of the shelters

• Servicing and maintenance throughout the contractual term

• Marketing and operation of advertising spaces

• Detailed construction planning with the partner

• Implementation by APG|SGA

• Investment, maintenance and cleaning costs covered by APG|SGA

• Production of the shelters in line with all desired criteria

The city of Montreux wanted to make a clearly defined number of poster panels available to various political groups in elections and referenda. The additional demand was to be met with temporary poster sites that were centrally positioned and thus highly visible, while also making an elegant contribution to the cityscape.

• Additional, temporary poster sites for political groups

• Optimal integration of advertising panels in the existing environment

• Zero costs for installation, servicing and maintenance

APG|SGA worked with the city of Montreux to carefully define the sites and fit them with ground sockets. Depending on demand the temporary advertising panels could be made available quickly and easily, and removed once the election or referendum was over.

• Procurement of temporary holder materials and ground sockets

• Construction planning and transformation of site on schedule

• Setting up of temporary advertising panels during the contractual term

• A flexible solution covers demand for additional poster sites

• Detailed construction planning with the partner

• Implementation by APG|SGA

• APG|SGA covers investment costs

Stadtbus Winterthur, the bus operator for the city of Winterthur, was looking to expand its bus network to meet rising demand. This, in turn, required new bus shelters. They were to have a modern look with compelling functionality to make waiting time more pleasant for passengers. They were also intended to increase the revenue potential of city buses, which would, in turn, help fund new ones.

• Financing of bus shelters for selected bus stops

• Digital advertising panels as an attractive complement to bus shelters

• Increased income for bus operations

Following a targeted selection of sites, a number of City ePanels was implemented. They were designed specifically for this project and thus complement the new bus shelters perfectly, without sacrificing advertising impact. The financing for the shelters was covered through the marketing of digital advertising panels alone.

• Modification of the advertising panels for use in ShopVille

• Construction planning and prompt installation of the advertising panels

• Servicing and maintenance throughout the entire contractual term

• Marketing and operation of all advertising spaces

• Detailed construction planning with the partner

• Implementation by APG|SGA

• New supplementary revenues for Stadtbus Winterthur

Following the completion of extensions to ShopVille, the property administration authority of the city of Zurich evaluated new digital advertising formats in a comprehensive tender. This took into account the prestigious architectural setting, the high frequency of passers-by and the escape routes, which couldn’t be blocked in any way by additional elements.

• Optimal integration of advertising panels in the prestigious environment

• Increased revenues for the city of Zurich

• Zero costs for installation, servicing and maintenance

Meticulous site selection for optimal integration of modern, digital advertising panels in ShopVille Zurich. All advertising panels were to be integrated and flush-mounted in existing building closures. Despite the demanding integration requirement the city was presented with a highly attractive business plan.

• Modifikation der Werbeträger für den Einsatz im ShopVille

• Bauplanung und termingerechte Installation der Werbeträger

• Wartung und Unterhalt während der ganzen Vertragslaufzeit

• Vermarktung und Betrieb aller Werbeflächen

• Detailed planning with the architect responsible

• Full-service implementation by APG|SGA

• Investment, maintenance and cleaning costs covered by APG|SGA

• Attractive supplementary revenue for the property administration authority