Specials and Packages

Profitline

The Profitline gives your advertising message a big public presence at a low price. Benefit from this attractive offer and reach passers-by, cyclists and car drivers.

None

Price

	Duration	Number of surfaces	Net/net CHF
	2 weeks	1,000	162,000

Additional information

Expandable in CHF 50,000 increments
Max. 3 packages
Booking no more than 10 weeks before posting
Discounts not cumulative
Offer valid from calendar week 01/2025 to calendar week 52/2025
Price in CHF, excl. VAT.

Technical information

Format F12 and F200

Display period 14 days

Various direct confirmation

Restrictions spirits, tobacco

Location information

National, as per APG|SGA showing matrix

85% streets, 10% stations, 5% parking/POS

Price categories 3–4

Information on data delivery

Poster formats

Profitline RailPoster

Benefit from the high mobility of the Swiss population and reach a young and urban target group with the Profitline RailPoster in trains.

None

Price

	Duration	Number of surfaces	Discount	Net/net CHF
	2 weeks	> 4,000	65%	48,000

Additional information

A maximum of 1 Profitline package can be booked at the same time
Booking at the earliest 10 to at the latest 3 weeks before posting
Discount not cumulative
All data without liability, products and prices subject to change
Offer valid from calendar week 01/2025 to calendar week 52/2025
Prices in CHF, excl. VAT and production costs

Technical information

Format RailPoster and RailPosterMidi

Posting period 14 days

Content Advertising

Various Direct confirmation

Restrictions adult, alcohol, religion, tobacco

Location information

National

On regional trains and long-distance trains

Language split: German 78%, French 13%, Italian 9%

Contact chances for 2 weeks: over 30 million

Information on data delivery

Public transportation interior formats

Carline

With the Carline, you can advertise cost-effectively along the roadside on exclusively frontal billboards and optimally reach the mobility target group of car drivers.

None

Price

	Duration	Number of surfaces	Net/net CHF
	2 weeks	1,300	211,000

Additional information

Expandable in CHF 50,000 increments
Max. 1 package / week
Booking no more than 10 weeks before posting
Discounts not cumulative
Offer valid from calendar week 01/2025 to calendar week 52/2025
Price in CHF, excl. VAT.

Technical information

Format F12 and F200

Display period 14 days

Various direct confirmations

Restrictions spirits, tobacco

Location information

National coverage without specific area selection

Front-facing to the road

95% streets, 5% parking

Price categories 3–4

Information on data delivery

Poster formats

Coop Special | Migros Special

With the Coop Special and the Migros Special, you can advertise cost-effectively on 250 POS advertising spaces and reach your target group where they make their purchasing decisions.

None

Coop Special

Price

	Duration	Number of surfaces	Netto/netto CHF
	2 weeks	250	49,500

Additional information

The offer includes indoor and surrounding advertising spaces
Incl. advertising spaces in Coop Mega and C Stores
Expandable in CHF 100,000 increments
Max. 3 packages
Booking no more than 10 weeks before posting
Discounts not cumulative
All information without guarantee, offer and prices subject to change
Offer valid from calendar week 01/2025 to calendar week 52/2025
(excluded from the offer: November and December due to pre-Christmas business)
Price in CHF, excl. VAT.

Technical information

Format F12/F12L and F200/F200L

Display period 14 days

Various direct confirmations

Restrictions according to location partner

Location information

National, 20% according to occupancy grid APG|SGA

100% POS incl. surrounding advertising spaces

Price categories 3–4

Information on data delivery

Poster formats

Migros Special

Price

	Duration	Number of surfaces	Netto/netto CHF
	2 weeks	250	49,500

Additional information

The offer includes indoor and surrounding advertising spaces
Incl. advertising spaces in Migros MMM and Migros MM
Expandable in CHF 100,000 increments
Max. 2 packages
Booking no more than 10 weeks before posting
Discounts not cumulative
All information without guarantee, offer and prices subject to change
Offer valid from calendar week 01/2025 to calendar week 52/2025
(excluded from the offer: November and December due to pre-Christmas business)
Price in CHF, excl. VAT.

Technical information

Format F12/F12L and F200/F200L

Display period 14 days

Various direct confirmations

Restrictions according to location partner

Location information

National, 10% according to occupancy grid APG|SGA

100% POS incl. surrounding advertising spaces

Price categories 3–4

Information on data delivery

Poster formats

F12LR: Always-on

Secure low-cost coverage at Swiss railway stations and benefit from the high number of commuters.

None

Price

	Duration	Number of spaces	Net/net CHF
	26 weeks	3,172	508,000

Additional information

Number of panels/posters: 3 172 (26 x 122)
Total poster requirement: 1 600 (German: 1 420, French: 180)
Gross value: CHF 2,800,000
Offer valid from calendar week 01/2025 to calendar week 52/2025
Prices in CHF, excl. VAT.

Technical information

Format F12LR

Booking unit 26 weeks

Location information

Stations: Geneva, Lausanne, Berne, Basel, Lucerne, Zurich main station, Zurich Oerlikon, Zurich Stadelhofen, Winterthur and St. Gallen

SPR+ contacts per week: 21 million

CPM net-net: CHF 0.93

ProfitlineRegio

From the city to the conurbation: Benefit from a discount of 66.7 % on selected advertising spaces and reach passers-by, cyclists and motorists.

None

Price

	Duration	Number of surfaces	Net/net CHF
	2 weeks	Ca. 125–135	Min. 30,000
	2 weeks	Ca. 420–440	Max. 100,000

Additional information

Limited: max. 3 packages
Availability on request (excluded from ProfitlineRegio: calendar weeks 14-23 and 36-43/2025)
Booking at the earliest 10 weeks before posting
Definitive sales documents will be issued at the earliest one week before posting
Discount not cumulative
Offer valid from calendar week 01/2025 to calendar week 52/2025
Price in CHF, excl. VAT.

Technical information

Format 80% F12 and 20% F200 (or 100% F12)

Display period 14 days

Various direct confirmation

Restrictions spirits, tobacco

Location information

National

From 3 agglomerations

85% road, 10% railway station, 5% car park

Information on data delivery

Poster formats

Profitline eBoard

Secure a high-reach brand presence on Rail and City eBoards in the 22 largest railway stations in Switzerland and attract the attention of commuters.

None

Price

	Duration	Number of screens	Gross CHF	Net/net CHF
	2 weeks	55	293,158	100,000

Additional information

Max. 1 package per week start
Booking at the earliest 10 weeks before posting
Minimum amount in case of incomplete availability: gross CHF 268,000 (= net/net CHF 91,400)
Discount of 66% not cumulative
Offer valid from calendar week 01/2025 to calendar week 52/2025
Prices in CHF, excl. VAT

Technical information

Advertising media Rail eBoard and City eBoard

Format 16:9, LED-screens and LCD-screens

Booking unit at least 2 weeks

Timeframe Week

Repetitions every 60 –120 seconds

Spot length 10 seconds

Broadcasts per eBoard for 2 weeks 16,800 resp. 8,400

Animation still picture or animation

Restrictions alcohol, tobacco

Various direct confirmation

Location information

National

22 railway stations

Contacts for 2 weeks CH: 9.2 million

CPM net-net CHF 10.85

Information on data delivery

eBoard

Profitline City ePanel

Advertise cost-effectively on City ePanels in the largest Swiss cities and reach passers-by, cyclists and car drivers with your advert.

None

Price

	Duration	Number of screens	Gross CHF	Net/net CHF
	1 week	196	140,697	47,800

Additional information

Max. 1 package per week start
Booking at the earliest 10 weeks before posting
Minimum amount if incomplete availability: Gross CHF 100,000 (= net/net CHF 33,000)
Discount of 66% not cumulative
Offer valid until calendar week 52/2025
Prices in CHF, excl. VAT.

Technical information

Advertising media City ePanel

Format 9:16, LED screens

Booking unit at least 1 week

Timeframe Week

Repetitions every 45–900 seconds

Spot length 10–30 seconds depending on location

Broadcasts per ePanel for 1 week from 6,720 per screen

Animation still picture and light animation

Various direct confirmation

Restrictions alcohol, tobacco, politics

Location information

National

20 cities

Number of impressions 7 days according to SPR+: 10.4 million

PM net-net CHF 4.60

Information on data delivery

ePanel

Profitline TrafficMediaScreen

With the TrafficMediaScreen profitline, you can reach commuters on public transport in four major Swiss cities at a favourable price.

None

Price

	Duration	Number of screens	Gross CHF	Net/net CHF
	2 weeks	> 1,700	66,041	23,100

Additional information

Max. 1 package per week start
Booking earliest 10 weeks before launch
Discount of 65% not cumulative
Offer valid from calendar week 01/2025 to calendar week 52/2025
Price in CHF, excl. VAT

Technical information

Format 16:9

Booking unit 2 weeks

Timeframe Day

Repetitions every 120 seconds

Spot length 10 seconds

Broadcasts for 2 weeks over 14 Mio.

Animation still picture or animation

Various direct confirmation

Restrictions alcohol, adult, politics, religion, tobacco

Location information

National

5 transport companies (BERNMOBIL, Verkehrsbetriebe Luzern AG, Transports publics lausannois, LEB Lausanne–Echallens–Bercher and Trasporti Pubblici Luganesi SA)

Contact chances for 2 weeks: up to 10 million

Information on data delivery

TrafficMediaScreen (TMS)

DOOH Always-on

Secure your cost-effective presence on highly frequented screens at Swiss railway stations and benefit from the high number of commuters.

None

Price

	Duration	Number of screens	Net/net CHF
	26 weeks	approx. 700	300,000

Additional information

Number of screens according to availability
Gross value CHF 1,500,000
Offer valid from calendar week 01/2025 to calendar week 52/2025
Prices in CHF, excl. VAT