Discounts and conditions
Benefit from our discounts.
Different order types allow you to optimize your purchase both in terms of quality and price. You can find the individual discount types of our products here at a glance. The discounts, except for the online discount (APG|SGA easy), cannot be cumulated with each other.
You have the opportunity to benefit from an annual volume or concern discount. The amount of the discount is based on the total net sales generated in the previous year at APG|SGA in the communication spaces:
- Streets and squares
- Railway stations
- POI/POS
- Mountains
- Airports
- Public transport
- Mobile
Likewise, an agreement can be concluded on the basis of the budget foreseen for the current year.
The AVD is granted for campaigns with a maximum duration of 10 weeks. Excluded: MegaPoster, F4, FullWraps/whole designs, as well as isolated companies (such as ZVV Verkehrsbetriebe).
Advertising budget in CHF, net
The GCD is granted for homogeneous, product-related campaigns with a maximum duration of 10 weeks, provided that a certain campaign amount in CHF gross is reached. The GCD applies in the communication spaces:
- Streets and squares
- Railway stations
- POI/POS
- Mountains (digital)
- Airports
- Public transport
- Mobile
Excluded: MegaPoster, F4, FullWraps/whole designs, as well as isolated companies (such as ZVV Verkehrsbetriebe).
* Guidelines and regulations concerning agency commission
The Last-minute discount rewards those who decide at short notice. Analogue and now also digital campaigns benefit from a 20% discount from 5 weeks before the start of posting.
Valid for campaigns with a maximum duration of 28 days. The Last-minute discount applies to the following communication spaces:
- Streets and squares
- Railway stations
- POI/POS
- Mountains (digital)
- Airports
- Public transport
- mobile
Exceptions: MegaPosters, special offers, F4 as well as isolated companies (such as ZVV Verkehrsbetriebe).
Plan and book your outdoor advertising online and benefit from a 10% online discount.
Excl. agency bookings.
APG|SGA easy
On political campaigns with a duration of max 10 weeks, we grant a flat 25% discount and 5% consultancy commission for agencies.
Exceptions: MegaPoster, F4, special offers, ZVV Verkehrsbetriebe
Political outdoor advertising
Non-profit organizations with ZEWO label are granted a discount of 50% (including agency commission) on all bookings and campaigns with a maximum duration of 10 weeks.
Exceptions: MegaPoster, F4, special offers, outdoor formats of public transport as well as isolated companies (such as ZVV Verkehrsbetriebe).
You have the possibility to benefit from different discount levels.
Contract value in CHF gross
Discount for long-term orders, annual contracts
Applicable to the formats F12, F12L, F12LR, F12T, F200, F200L, F200LR, F200T, F24, F4C, F4M, RailPoster, RailPosterMidi
Our prices are calculated as follows:
Gross price
– Discount (GCD, last-minute, AVD/group discount)
= Net price
– Agency commission (AC)
+ Services
= Net/net
+ VAT
= Amount invoiced
Agency commission (AC)Agencies receive a commission of 5% on the
net price (see guidelines concerning agency commission).