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APG|SGA celebrates 125 years and the success story of the poster as a medium
In 1900, the Société Générale d’Affichage, as it was then called, began operating in Geneva. Since then, APG|SGA has made a decisive contribution to the unique success story of Out of Home Media in Switzerland, evolving into a modern, sustainability-oriented service company with a comprehensive range of analogue and digital products and services. Over the years, "APG" has become synonymous with Out of Home Media. Today, with around 500 employees, APG|SGA has 17 locations throughout Switzerland and is well equipped for the future as the leading provider of both traditional and digital Out of Home Media solutions. A golden APG|SGA logo will lend special visibility to our 2025 anniversary year.
APG|SGA is celebrating a remarkable anniversary in 2025: 125 years of defining history and continuous innovation in OOH and DOOH. Founded in Geneva in 1900, APG|SGA, which has been listed on the Swiss stock exchange since 1904, has established itself as the market leader in the Swiss Out of Home Media industry for decades. With a strong tradition of providing, marketing and managing high-quality advertising space and street furniture in public spaces, APG|SGA has continually adapted to changing market requirements and technologies and set new standards. Today, APG|SGA and its subsidiaries in Serbia and Switzerland offer a broad portfolio of 150,000 digital and traditional advertising spaces, helping international, national and local advertisers effectively reach their target groups.
“The 125th anniversary of APG|SGA is not only a reason to celebrate, but also an opportunity to thank our customers, partners, shareholders and employees for their trust and long-standing support,” says Markus Ehrle, CEO of APG|SGA. “We can look back on our history with pride, but at the same time are fully driven to continue shaping the future of Out of Home Media with innovative solutions and technologies, as symbolised by our golden anniversary logo for 2025.”
As part of its 125th anniversary, APG|SGA will carry out a range of events and campaigns to demonstrate its connection with Out of Home Media, customers, partners, the general public and employees. APG|SGA will continuously communicate its activities via its communication channels and at
