Nominations for the 2015 Swiss Poster Award: new formats, surprising themes and excellence in established fields

In December 2015 the independent expert jury comprising twenty well-known figures from the worlds of advertising, culture and design met to judge the campaigns submitted. "The jury had the job of choosing and awarding prizes to the 29 best and most successful creations from more than 239 entries in the categories Commercial National, Commercial Local and Regional, Public Service, Culture, Digital Out of Home and Poster Innovation. Overall, 2015 was an extremely exciting year for out-of-home advertising, impressing us with new formats, surprising themes and excellence in established fields", said jury president Christian Brändle.

The jury's evaluation focused on the originality of the idea, innovative approaches and inspiration, eye-catching presentation of the advertising message, communicative sustainability, design and creativity, and typography.

All the nominees have already been personally informed. It's set to be an exciting night! Who will walk off with these coveted trophies? The winners of the Swiss Poster Award 2015 will be officially announced at the "APG|SGA Poster Night" on 10 March 2016. The highlight of the evening will be the presentation of the "Poster of the Year" title. The grand show with numerous guests will be held in the Maag Halle in Zurich and presented by Röbi Koller from Swiss radio and television.

Held annually, the Swiss Poster Award underlines the significance of posters in inter-media competition and documents the diversity, creativity and power of out-of-home advertising in Switzerland.

Further information
www.swissposteraward.ch

Contact
Christian Brändle, jury president and Director of the Museum of Design, Zurich Schaudepot im Toni-Areal,
Pfingstweidstrasse 96, 8005 Zurich, T +41 76 366 97 67, christian.braendle@zhdk.ch

APG|SGA, Allgemeine Plakatgesellschaft AG, Media Office,
Giesshübelstrasse 4, 8045 Zurich, tel. +41 58 220 70 71, media@apgsga.ch