Back
APG|SGA with new City ePanels at exclusive locations in ShopVille Zurich and Zurich-Oerlikon
As part of the tender process it won in July 2015 for the ShopVille city shopping centre at Zurich's main station, APG|SGA installed eight new City ePanels (80 inch) at the beginning of 2016. These have now come on stream. Installing them in the high-quality, special architecture at ShopVille involved several challenges. Together with the City ePanel installed on 15 January 2016 at the "Sternen Zurich-Oerlikon" public transport stop, the digital offering of APG|SGA in the city of Zurich now includes 59 high-quality large-scale advertising media.
As a result of progress in terms of technology and design, the areas of potential use in out-of-home advertising integrated into buildings are increasingly subtle. Together with architects hoffmannfontana architekturen gmbh, APG|SGA developed new approaches to design which offer greater scope in both optical and architectural terms. «Digital advertising media were installed in six doors using complex technology. Two City ePanels were integrated smoothly into two refurbished facades and thus also into the building. The function and design of City ePanels can thus be combined in an excellent way», explains Sebastian Hoffmann of hoffmannfontana architekturen gmbh.
The eight new locations in ShopVille attract greater attention and achieve a greater advertising impact with the optimum smooth integration into the building's structure. The panels are positioned at ideal locations for passers-by. They are an excellent way of supplementing and reinforcing the existing Rail ePanel networks at Zurich's main station. In a second construction phase, two additional City eBoards (each seven square metres) are planned in ShopVille, which offers around 180 shopping and dining options.
Pioneering steps in digital advertising
Beat Holenstein, Head of Partner & Product Management, confirms: «We are right on track with the digitization of our top locations. APG|SGA does not enter into any compromises in terms of location quality and placement. With the installation of the City ePanels at ShopVille Zurich and at the Sternen Oerlikon stop we are consolidating our position as a quality leader in the digital field too.»
APG|SGA maintains a total of 59 digital advertising media in the city of Zurich – and throughout Switzerland it has 211 ePanels, 44 eBoards and 12 RailBeamers at select prime locations.
Information
www.apgsga.ch/zh/city-epanel
Contact
APG|SGA, Allgemeine Plakatgesellschaft AG, Media Office,
Giesshübelstrasse 4, 8045 Zurich, T +41 58 220 70 71, media@apgsga.ch
