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APG|SGA wins contract from the city of Zurich's real estate office and expands its product range in Switzerland's biggest city.
Following a tender process, the city of Zurich's real estate office has awarded APG|SGA the exclusive rights to display commercial posters on its land with effect from 1 January 2017. The city council recently approved this decision. Up to now, the 219 spaces on the real estate office's fiscal land have been managed and marketed by Switzerland's two largest out-of-home advertising companies.
The city of Zurich has chosen APG|SGA as the sole provider to market its advertising spaces on the fiscal land belonging to the real estate office. Back in July 2015, APG|SGA also won the tender for analogue and digital advertising media at the city's ShopVille shopping centre, also managed by the real estate office.
As well as the rental price, the key criteria for the 219 spaces also included the provider's capability and environmental commitment. APG|SGA submitted the best bid overall. "We put in a financially sound offer, as the spaces are an ideal addition to our portfolio", says Beat Holenstein, Head of Partner and Product Management. "We also think it is very positive that a city like Zurich integrated the out-of-home advertising companies' quality, sustainability aspects and environmental commitment into the key criteria. We hope that this approach will send a signal to other towns and cities."
The 219 spaces include all the usual standard formats such as F12, F200 and F200L. In addition, the contract contains some special formats, for example the two MegaPosters at the exit to ShopVille at Zurich's main station. APG|SGA and the city of Zurich's real estate office are also examining the possibility of developing and expanding other commercially attractive advertising spaces on its land.
Contact
APG|SGA, Allgemeine Plakatgesellschaft AG, Media Office,
Giesshübelstrasse 4, 8045 Zurich, T +41 58 220 70 71, media@apgsga.ch
