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Analogue, digital, innovative: APG|SGA presents its Out of Home Media range for 2015
With the start of the booking period on 6 October 2014 and the publication of the 2015 Out of Home media pocket planner, APG|SGA is once again offering a number of exciting new products. These multimedia offers boast interactive and innovative features. Switzerland's first ever City ePanels will be brought into operation on public land in the city of Winterthur. The Migros Aare shopping centres have the largest digital network offering, with more than 66 shopping ePanels. The international transmission standard NFC opens up totally new opportunities to involve and creatively address target groups.
On 6 October 2014, APG|SGA will open the booking window for the first half of 2015. All bookings within the first 8 weeks will receive a ten percent «early booking discount» on the gross price of the network range, including the «DoubleWide F200LR» in the city of Zurich. This comprises 22 F200LR panels mounted next to each other at top locations which are activated synchronously, offering attractive implementation options. Furthermore, «Premium Branding F24 Zurich HB» is another extension of the premium range with F24 spaces in the busy S-Bahn section of Zurich main station. And the «Rail Rollingstar F12LR» poster network guarantees an exclusive presence in nine Swiss railway stations. These back-lit posters, also featuring synchronous rolling, are specifically aimed at passengers on the platforms.
At Hallenstadion Zurich, all interior poster boards are now back-lit, and two event ePanels have been added to the digital range. These optimizations at Switzerland's largest event venue mean that advertising messages will reach visitors more effectively.
innovate!
Under the innovate! label APG|SGA systematically captures, develops and presents the innovative strength of the Out of Home medium and that of its own products and services. An online platform has been created which uses specific cases to show just how much can be achieved with Out of Home advertising in terms of planning, creativity, production and advertising media technology. www.apgsga.ch/innovate
Pocket planner
APG|SGA has put together everything you need to know about the start of the booking period for 2015, together with lots of information about the innovative Out of Home medium in the handy pocket planner. It also includes basic information about the Airport, Traffic, Mega Poster and Mountain segment brand ranges, making it an extensive planning tool for Out of Home media. The pocket planner is available in ePaper format in various languages. www.apgsga.ch/pocket-planner
You will also find further APG|SGA news and offers at www.apgsga.ch
Contact
APG|SGA AG, Allgemeine Plakatgesellschaft AG, Media Office
Giesshübelstrasse 4, 8045 Zurich, T +41 58 220 70 71, media@apgsga.ch
