Back
APG|SGA receives the «MediaTrend Award» as the best media provider of 2014
APG|SGA Allgemeine Plakatgesellschaft AG has won its first ever «MediaTrend Award» as the best media provider of 2014. It impressed the Top 750 advertisers, the largest advertising agencies and all media agencies with its excellent planning and handling of media assignments. APG|SGA won out over 43 competitors with a top rating.
At the beginning of July, MediaTrend Journal announced the presentation of the 17th MediaTrend Awards for the best media provider of 2014. First place went to APG|SGA Allgemeine Plakatgesellschaft AG, which won out over 43 other companies. APG|SGA received the most positive ratings from all the clients and agencies surveyed in the advertising market study carried out by media research and consultancy company Media Research Group. The winner of the MediaTrend Award needs to impress the Top 750 advertisers, the largest advertising agencies and all media agencies in terms of service (order handling, cross-media range, advertising impact research, etc.), advisory capabilities (client advisors in back office and field), value for money (price level, cost per mille (contacts), quality of contact, etc.) and overall impression.
Best rating for five years
APG|SGA's ratings have again improved considerably compared with the previous year: Its rating for service rose to 7.69 (7.42 in 2013), advisory capabilities to 8.09 (7.00 in 2013), and value for money to 6.97 (6.44 in 2013). This gave the out-of-home media company the best overall impression (with a score of 8.02), placing it at the top of the league. Markus Ehrle, CEO of APG|SGA, on taking first place: «We would like to thank our esteemed advertising clients and agency partners for the excellent rating, and also our 650 employees for their outstanding commitment throughout Switzerland. Winning first place is a great reward for our endeavours to constantly improve our medium, our range and our services. And I can promise that we will not rest in the future either.»
APG/SGA is thanking its clients with a self-designed advertisement in the specialist and financial press, and inviting all employees in Switzerland to evening barbecues in their local area.
Information
http://www.apgsga.ch/mtjaward
Contact
APG|SGA AG, Media Office
Giesshübelstrasse 4, 8045 Zurich, T +41 58 220 70 71, media@apgsga.ch
