APG|SGA's new segment brand as of 1 July: APG|SGA Rail

APG|SGA, Switzerland's leading out-of-home advertising company, is strengthening its operational structures in the development and marketing of analogue and digital advertising in railway stations. As of 1 July 2014, APG|SGA Rail,  a new centre of excellence for product development and integrated advertising solutions in Swiss railway stations, will offer comprehensive services in product development, sale of special formats, consulting and coordination of integrated advertising opportunities in Swiss stations.  APG|SGA, Allgemeine Plakatgesellschaft AG, is thus consolidating the activities of the recently acquired companies Impacta AG and Ecofer AG to form a new centre of excellence under a new brand.  

Working closely with APG|SGA's various support departments, the new unit will offer its licensing partners and the advertising industry unique, complete out-of-home media solutions in and around Swiss stations. The attractive range includes all types of station poster, digital ePanels, eBoards and Rail Beamers as well as  Megaposters, special formats and promotional activities. Special formats (NeonSign, PermanentPoster, etc.) will be sold directly through APG|SGA Rail. Other analogue and digital products will continue to be marketed by APG|SGA Key Account Management, Digital Sales, the regional APG|SGA sales regions and APG|SGA Mega Poster.

APG|SGA is a licensee of Swiss Federal Railways (SBB) and other rail companies. By creating the APG|SGA Rail centre of excellence, it is emphasizing the importance of stations as busy locations that provide the ideal cost-effective, high-impact way for advertisers to reach their target groups. With its complete service portfolio and expertise in planning and developing campaigns, APG|SGA provides international, national and regional customers with efficient access to analogue and digital out-of-home advertising in Switzerland. With its segment brands for specific products, APG|SGA Rail will enhance the existing units APG|SGA Airport, APG|SGA Megaposter, APG|SGA Mountain and APG|SGA Traffic.

APG|SGA Rail will be based in Zurich and have a branch office in Berne. It will be managed by Chris Mühlemann, who has been heading Impacta AG and Ecofer AG since March 2014 and has in-depth experience of advertising marketing. He previously worked as a sales consultant for digital marketing company "e-advertising" (now Digital Sales within APG|SGA) and in media planning at the "Zenith Optimedia" and "BG Media" agencies.  He joined APG|SGA in 2007, and was most recently responsible for strategic projects within the national sales organization.Lukas Lauwiner will take over the position of deputy Managing Director, who will be responsible for major projects within the new organization. He previously worked in tourism marketing at APG|SGA Mountain, managing the Partner and Product Management unit.

Ulrich Ritschard will continue to manage digital projects. As Head of Digital Sales (formerly eAdvertising), he is primarily responsible for successfully launching and establishing digital out-of-home advertising in Switzerland.

Picture
Right: Chris Mühlemann, left: Lukas Lauwiner

Contact
APG|SGA SA, Media Service
Giesshübelstrasse 4, 8045 Zürich, T +41 58 220 70 71, media@apgsga.ch