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APG|SGA continues expansion of shopping ePanel
Cooperation with ten Migros Aare shopping centres: APG|SGA is greatly expanding its range of shopping ePanels. Following the successful installation of digital advertisements at the Ladedorf shopping centre in autumn 2013, APG|SGA is now installing over 60 shopping ePanels in nine additional Migros Aare shopping centres in full HD quality. APG|SGA is thus systematically pursuing the expansion of its digital out-of-home media range.
In early September 2014, advertising customers will be able to use over 60 high-quality shopping ePanels at the large Migros Aare shopping centres (Shoppyland, Gäupark, Zentrum Oberland, Panorama-Center Centre Brügg, Wynencenter, Lyssbachpark, Sälipark, Müli Märt, Ladedorf) with weekly footfall of over half a million visitors.
The portfolio expansion follows the initial installation of shopping ePanels at the Ladedorf shopping centre last year. The technical implementation and the positive response from visitors and the advertising market convinced both partners to expand the offering.
As of June 2014 the new shopping ePanels will be available in the 70" format. By expanding these highquality, digital spaces at prime locations in the malls, APG|SGA is offering broad, homogeneous and farreaching cover in shopping centres and meeting areas. In places where a positive purchasing mood prevails and where important signals can be sent out.
Contact
Beat Holenstein, Head of Partner & Product Management
Giesshübelstrasse 4, 8045 Zurich, T +41 58 220 70 51, beat.holenstein@apgsga.ch
Nicolas Adolph, Head of DCC Partner & Product Management
Giesshübelstrasse 4, 8045 Zurich, T +41 58 220 78 41, nicolas.adolph@apgsga.ch
Patrizia von Gunten, Head of Strategic Marketing Communication Migros Aare
Industriestrasse 20, 3321 Schönbühl, T +41 58 565 80 91, patrizia.vongunten@gmaare.migros.ch
