APG|SGA and Jaduda are cooperating to combine out-of-home with location-specific mobile advertising

"Double Impact" instantly reinforces poster advertising with display advertising on mobile devices. As soon as a member of the public approaches an APG|SGA poster site, a banner or interstitial from the same advertiser is displayed on the customer's smartphone or tablet. APG|SGA and Jaduda thus provide an efficient impact booster ("2nd screen") by means of which a campaign message can be geolocalized and received by young, modern and urban target group segments via multiple channels and within the same time window. Initially, a fixed-price package is to be offered. This includes the creation and delivery of at least 500,000 impressions in the field of display advertising. It can be specifically supplemented and will be tailored to the individually designed out-of-home advertising campaign.

Markus Ehrle, Head of Marketing and Business Development at APG|SGA, is delighted to have professional mobile solutions provider Jaduda on board and to be able to offer the advertising market with a completely new and attractive product as a result of this partnership: "Our 'Double Impact – Out of Home & Mobile Targeting' offering is an innovation which perfectly complements our range and allows the successful out-of-home medium to further play to its strengths. We can't wait to see the response and we look forward to running joint campaigns."

Sven Ruppert, Director of Sales & Client Relationships at Jaduda GmbH, sees huge potential in the partnership for both parties: "We are delighted to have the opportunity to combine our location-based services with the out-of-home offering of an influential partner and to make these available to our target groups via the mobile channel. We believe that we can further reinforce the advertising impact of APG|SGA campaigns through accurate geographic targeting. The fusion of out-of-home media and mobile marketing will be one of the most exciting marketing topics in 2014."

The "Double Impact" product and associated services fall under the remit of APG|SGA's "KAM Business Intelligence" department. Lukas Meyer is responsible for execution, coordination and further development with Jaduda GmbH.

Contact
Markus Ehrle, Head of Marketing and Business Development
APG|SGA, Giesshübelstrasse 4, 8045 Zurich, Tel. +41 58 220 71 73, markus.ehrle@apgsga.ch

Sven Ruppert, Director of Sales & Client Relationships
Jaduda GmbH, Körtestr. 10, 10967 Berlin, Tel. +49 30 60940283, sr@jaduda.com




About the companies
APG|SGA Allgemeine Plakatgesellschaft AG is Switzerland's leading out-of-home advertising company. Specializing in digital and analogue posters at busy locations on the street, in train stations, in shopping centres and at points of interest, APG|SGA and its associated segment brands Airport, Mega Poster, Mountain and Traffic cover all areas of out-of-home advertising, representing quality and tradition combined with innovation. Over 650 employees ensure a lasting impression when communicating with their customers, the authorities and the advertising industry. They manage poster spaces and displays throughout Switzerland with great care, environmental responsibility and precision.


Jaduda GmbH is headquartered in Berlin and is a full-service provider of mobile marketing. The company was established at the beginning of 2010 and offers all services from a single source, from concept design and the creation of landing pages & banners to the control and monitoring of complex marketing campaigns via the mobile channel. Jaduda helps advertisers and agencies increase their reach, leads and downloads with individual solutions. Jaduda is a premium partner of international networks such as airpush and Google, and works closely with international marketing and publishing companies.