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Basel Health Department: Lenticular effect enhances the campaign message.
Together with the advertising agency CR Basel, the APG MegaPosters Advertising team created Mega Posters for the Basel Health Department as part of a cross-media lenticular campaign.
Passers-by and public transport users were prompted to take a second look by thirty F200 posters and over 15,000 postcards for hanging displays with dispensers in a campaign organized by the Health Department of the Canton of Basel-Stadt.
The highly professional way in which the advertising medium and material were selected and orchestrated greatly enhanced and enlivened the advertising message. It is precisely this surprise effect, whereby the passers-by notice the poster in their peripheral field of vision, that reinforces the campaign message "Look again, don't look away".
Take a look for yourself:
http://www.youtube.com/watch?v=6th6RoWEX5M&feature=player_embedded#t=31
Would you also like to arrange and unusual and high-impact advertising message? All analogue APG|SGA advertising materials – from postcards through posters to MegaPosters – can be created with lenticular material. We would be pleased to advise you about the best lenticular effect for your campaign and the most efficient strategic APG|SGA location.
We look forward to hearing from you.
Your APG|SGA Mega Poster Team
APG|SGA Mega Poster, Paron AG
Giesshübelstrasse 4, CH-8045 Zurich
T +41 44 387 53 00, F +41 44 387 53 01, contact.megaposter@apgsga.ch
www.apgsga.ch/megaposter
