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APG|SGA Out of Home Media 2014: Faster, simpler, more effective – and more and more digital
To mark the commencement of booking and with the launch of the pocket planner, APG|SGA shows how Out of Home Media is developing. Thanks to the "Expressline" offer, it is becoming possible to run poster campaigns at much shorter notice, while new poster formats such as the Startower promise even greater impact. The ongoing expansion of digital offerings is opening up new perspectives in terms of use and creation.
The booking window of APG|SGA, Allgemeine Plakatgesellschaft AG, for the first half of 2014 opens on 7 October 2013. Anyone who books within eight weeks will receive a 10% early booker's discount on the gross price of most network offers. These include the new networks "DoubleWide F24" in the three biggest cities in German-speaking Switzerland. At prime locations they will include two adjacent F24 formats, offering new possibilities in terms of addressing the audience and for ad creation. The "Startower F400LT Zurich" offer is also new. It is a high-impact, rotating and backlit poster column to be installed at prime city locations. These two offers and the relevant networks are being continuously developed.
The digital product range of APG|SGA is also being continuously expanded. Already this autumn, many new things will be added to the range of existing Rail ePanels and Rail eBoards at major Swiss stations and the Event ePanels in Zurich's Hallenstadion: for instance, the Shopping ePanels in Chur's City West shopping centre, in the AFG Arena St Gallen and the Mountain ePanels in Arosa and in Lenzerheide. The new digital offering is also being expanded to include four spectacular rail projector installations, each with a projection area of 12 m2, in the S-Bahn station at Zurich's main station.
APG|SGA has compiled all the useful information about the opening of the booking period, the target areas, offers, services and prices for 2014 and much more besides relating to the successful "Out of Home" medium in the optimized pocket planner. The planner also contains basic information about the Airport, Traffic, Mega Poster and Mountain segment brand products, making it a comprehensive Out of Home media planning tool. The pocket planner is available in ePaper format in various languages at http://www.apgsga.ch/en/publications/. The details of all other APG|SGA news and offers are also available at www.apgsga.ch.
Contact
Markus Ehrle, Head of Marketing & Business Development APG|SGA
Giesshübelstrasse 4, 8045 Zurich, T +41 58 220 71 73, markus.ehrle@apgsga.ch
About the company
APG|SGA, Allgemeine Plakatgesellschaft AG, is Switzerland’s leading outdoor advertising company. Specializing in digital and analogue poster products at busy locations in the street, in railway stations and shopping centres and at points of interest, APG|SGA together with its complementary Airport, Mega Poster, Mountain and Traffic segment brands is here for all your outdoor advertising needs. Our name stands for quality and tradition combined with innovation. Over 650 employees ensure a lasting impression in dealings with your customers, local government and the advertising industry. With great care, environmental responsibility and precision, our people maintain display spaces and poster campaigns throughout Switzerland.
