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APG|SGA: Still the undisputed leader in the City of Zurich poster market
APG|SGA, Allgemeine Plakatgesellschaft AG and the City of Zurich are continuing their successful partnership. In a public tender organized by the city authorities, APG|SGA succeeded – on the basis of its convincing offers – in landing a contract to display posters on the majority of public advertising areas. The contract – which will run for five years as of 1 July 2013 – will enable APG|SGA to offer its national, regional and local customers in Switzerland’s biggest city and most important advertising market a unique portfolio of outdoor advertising.
As of 1 July 2013 APG|SGA will take over the marketing and management of a total of 90% of all commercial, permanent advertising spaces in public areas in the City of Zurich for a further five years. These include
all marketable F4 spaces and two-thirds of the advertised F12, F200 and F24 spaces.
This means that APG|SGA has won the tender to manage a total of 1,255 of the 1,400 commercially usable
spaces. In winning this tender, APG|SGA is in a position to continue offering its local and national customers
a comprehensive Out of Home service in Switzerland’s biggest city.
“We are very satisfied with the result of this tender. We have clearly retained our position as the undisputed
number one in the City of Zurich. Moreover, by purchasing top poster spaces at prime locations we have
also enhanced the quality of our offering”, comments Beat Holenstein, Head of Partner & Product Manage-ment.
Dr. Daniel Hofer, CEO of APG|SGA, adds: “The professional and transparent public tender conducted by the
city authorities clearly confirmed that the APG|SGA offering is very attractive for the public sector. We are
very pleased to continue supporting the City of Zurich as a reliable, responsible and innovative partner. We
will be able to continue offering clients an Out of Home advertising service unprecedented in terms of quality
and diversity. With this contract, APG|SGA has confirmed its position as the clear market leader in the Out of
Home advertising industry in Switzerland.”
Contact
Beat Holenstein, Head of Partner & Product Management APG|SGA
Giesshübelstrasse 4, 8045 Zurich, T +41 58 220 70 51, beat.holenstein@apgsga.ch
About the company
APG|SGA, Allgemeine Plakatgesellschaft AG, is Switzerland’s leading Out of Home media company. specializing in digital and ana-logue posters at busy locations on the street, in train stations, in shopping centres and at points of interest, APG|SGA and its associated segment brands Airport, Mega Poster, Mountain and Traffic cover all areas of Out of Home advertising, representing quality and tradi-tion combined with innovation. Over 550 employees ensure a lasting impression when communicating with their customers, the authori-ties and the advertising industry. They manage poster spaces and displays throughout Switzerland with great care, environmental re-sponsibility and precision.