As of 2 July 2012, Affichage Holding AG is known as APG|SGA AG
Affichage, the brand primarily associated with international expansion, is being replaced by the APG|SGA brand as of 2 July 2012, in line with the successful change of strategy.
The new company brand is set to rejuvenate the APG|SGA brand, which has enjoyed a very positive image in Switzerland for over a hundred years. The holding and all business activities in Switzerland will be managed under the APG|SGA company brand in future. This specifically means that Affichage Holding AG will operate as APG|SGA from 2 July 2012. The holding company will still be based in Geneva.
Contact
APG|SGA SA, Media Office
Giesshübelstrasse 4, CH-8045 Zurich, Switzerland, tel. +41 58 220 70 71, media@apgsga.ch
About the company
APG|SGA SA is Switzerland’s leading out of home media company. Listed on the SIX Swiss Exchange in Zurich, APG|SGA covers all aspects of out of home advertising: on the street, at the airport, in shopping centres and train stations, in mountain regions and on public transport – from poster campaigns with the widest coverage and large poster spaces to state-of-the-art digital advertising media. When communicating with customers, the authorities and the advertising industry, APG|SGA represents sustainability, innovation, environmental responsibility and competency.