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Gäupark shopping centre chooses APG
The Gäupark shopping centre, which is home to branches of Coop Megastore, Migros MM and 55 other attractive shops, has decided that APG will handle its marketing from now on. This strengthens APG's position as the leading contractual partner of Switzerland's biggest shopping centres.
With an area of 42,000 m², 1,500 car parking spaces and an annual turnover of 216 million francs, Gäupark is Switzerland's sixth biggest shopping centre and is home to wholesalers Coop and Migros as well as a broad and attractive mix of tenants.
"We are exceptionally excited about working with the Gäupark shopping centre, which is an ideal addition to our national point of sale range (POS). As one of the top 10 shopping centres, Gäupark fits perfectly into our strategy to showcase the most attractive point of sale range to our customers," says Beat Holenstein, Head of Partner and Product Management at APG, regarding the new contract.
In the last few weeks, APG has entered into contracts with other big shopping centres, including Säntispark in Abtwil, the Rosenberg centre in Winterthur and Lyssbachpark close to Lyss.
About the company
APG AG is the market leader in Swiss outdoor advertising, with a market share of 75%. As a subsidiary of Affichage Holding SA, the company provides posters at busy locations all over Switzerland. Using one of the largest natural gas-fuelled vehicle fleets, the regular trips made by its employees to expertly hang posters in urban and out-of-town settings have minimal environmental impact. With over a century of experience at these diverse sites, APG combines quality with decades of tradition.
Information
Contact: Beat Holenstein, Head of Partner & Product Management
Tel.: +58 220 70 51
E-mail: beat.holenstein@apg.ch