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APG improves the transparency of its rate structure.
From 1 January 2011, APG will standardize its rate structures for customers in key product segments. As with street posters, pricing will be determined by the individual weighted SPR+ exposure value.
APG will be providing greater transparency in its rate structure from 1 January 2011. From this date, the company's rate system will be based on SPR+ exposure ratings – not only for street posters but also for railway station posters. This consistent rate structure will help our customers develop seamless poster campaigns.
The new rates for station panels reflect actual mobility and frequency structures. Compared with the average cost of all stations and poster panels, these have remained price neutral. The Rail Rollingstar200LR offer will work out around 3% cheaper overall.
To coincide with the new rate structure, APG will be optimizing its entire railway station poster portfolio. In conurbations, for example, we will be adding ten percent more railway station poster space to the F200 and F200L networks. This mix guarantees ideal penetration in our customers' target areas.
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