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Reorganisation of the governance of the Affichage Group

April 15, 2010

The Board of Directors of Affichage Holding SA has decided to modify its governance structure and organisation by decreasing the number of directors from 10 to 5 and by renewing the Group's management. It is of the view that this reorganisation will provide the Affichage group with the flexibility needed to facilitate the strategic choices that it is currently confronted with, and to face a temporarily difficult economic situation.

During its 14 April, 2010 meeting, the Board of Directors of Affichage Holding SA resolved to modify its governance structure and organisation, by decreasing the number of directors from 10 to 5 and by renewing the Group's management, in order to allow the Group to deal more efficiently with current challenges.

Thus, on the occasion of the upcoming annual general meeting of the company on 26 May, 2010, the Board of Directors will propose that the shareholders amend the Articles of Association of the company, so as to reduce the maximum number of directors from 10 to 5. The reduced Board of Directors will be composed of Paul-Henry Binz, Jean-François Decaux, Klaus Hug, Gilles Samyn and Markus Scheidegger, thereby ensuring a greater responsibility of the main shareholders. Georges Gagnebin, Gérard Degonse, Christian Kauter and Jean-Claude Marchand will resign from the Board. Carlo Schmid-Sutter, whose term of office will expire on the date of the next annual general meeting on 26 May, 2010, shall not stand for re-election. It is contemplated that Jean-François Decaux will assume the chairmanship, and that Paul-Henry Binz will remain vice-chairman.

As expected, Christian Kauter will leave the Group's management team when his successor shall have been appointed by the Board of Directors. It is contemplated that this change will take place by the end of 2010. Klaus Hug, Chairman, commented on the contemplated reorganisation as follows: "Although the Affichage Group managed to resist the world crisis in Switzerland, it also experienced setbacks with its foreign expansion in the past year, the consequences of which must now be drawn. The Board of Directors has found it advisable to modify the governance structure of the Group, so as to optimise the decision making processes and deal more efficiently with future challenges."

The Board of Directors is of the view that this reorganisation will provide the Affichage Group with the necessary flexibility to confront a difficult economic situation, and will facilitate the realisation of strategic choices with which the Group is currently confronted, all the while giving it a new dynamism in an ever-changing competitive environment.

Portrait

Affichage Holding SA's media company is specialised in "out-of-home" publicity. Listed on the Zurich SIX stock exchange, Affichage Holding Sa counts both nationally and internationally renowned companies amongst its branches. Such is the case of Société Générale d'Affichage SGA SA which simultaneously combines more than 100 years of tradition, quality and "swissness". As the sixth worldwide operator of the "out-of-home" branch, Affichage is recognised as a reliable partner as well as an innovative motor for the publicity economy and its directors.

Information

Klaus Hug, president of the Board of Directors, Giesshübelstrasse 4, 8027 Zurich
Phone:+41 58 220 70 00
E-mail : media@affichage.com