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Affichage launches InterMediaMap 2
As of today, 14 December, Affichage has launched a second version of the successful online visualization tool InterMediaMap – known as IMM. Motifs can now be imported online and viewed on the available poster spaces. Since the launch of IMM, over 20,000 offers have been visualized.
From 14 December on, the modern media company Affichage is offering the second version of the successful online visualization tool InterMedia Map – known as IMM. The main new feature is that customers can now import the motifs for their campaign online, view them directly on the available poster spaces and thus see what impact they will have. At the same time, further adjustments have been made that will greatly increase the benefit to the customer.
One year after the launch of the first version of IMM, Affichage is pleased with the results. «Our customers are satisfied,» comments Felix Mende, deputy head of Affichage International. «To date, over 20,000 offers have been visualized via IMM. This shows that IMM certainly meets the increasing demands in terms of planning and optimizing campaigns.» And he continues: «Once again, Affichage has shown that difficult economic times and savings measures do not necessarily conflict with expanding services for our customers.» The second version of IMM is now available in Switzerland, Serbia, Greece and Italy.
Take a look at the planning environment of the future: http://www.intermediamap.com/view.aspx/416737d3-fe1d-4cb9-9165-802ac67687b0/de
About Affichage
The media company Affichage Holding SA specializes in out-of-home advertising. Listed on the SIX Swiss Exchange in Zurich, its subsidiaries include many highly regarded companies at national and international level. These include APG Allgemeine Plakatgesellschaft AG, which has been bringing together tradition, quality and «Swissness» for over 100 years. Affichage is one of the top ten companies in the out-of-home sector worldwide and is a reliable partner and driver of innovation for the advertising industry and public authorities.
Further information
Christian Kauter, Delegate of the Board of Directors & CEO, Giesshübelstrasse 4, CH-8027 Zurich
Tel.:+41 58 220 71 66
E-mail:christian.kauter@affichage.com
Felix H. Mende, Regional Director & Head of Market Development, Giesshübelstrasse 4, 8027 Zurich
Te.l:+41 58 220 71 69
E-mail:felix.mende@affichage.com
Further information
www.intermediamap.com