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Kebab success thanks to APG poster
APG AG, a subsidiary of Affichage Holding SA, has revealed the secret behind the "Ali Kebap" teaser campaign. The message: make your business successful with APG. The current visual is on display throughout the country until 14 September, when the story continues…
The secret is out: APG AG itself is behind the current "Ali Kebap" teaser campaign. The message: shrewd businessman Ali expands his kebab empire within a short space of time, even recruiting new staff, thanks to an APG poster campaign. Beat Holenstein, Head of Marketing & Acquisition, comments: "The fictional businessman Ali is intended to represent a company that is consistently successful thanks to its use of poster campaigns, whether in a small town or village or a large city."
The Zurich advertising agency Publicis was responsible for implementing the campaign. One other secret is already out: the story continues with Ali's career as a pot-washer.
Further information:
Beat Holenstein, Head of Marketing & Acquisition
Allgemeine Plakatgesellschaft AG
Giesshübelstrasse 4, CH-8027, Zurich
Tel.: 058 220 70 51
E-mail: beat.holenstein@apg.ch
Other useful contacts
APG: Beat Holenstein (Project Manager), Sascha Hardegger (Media)
Publicis: Martin Denecke (CCO), Peter Rettinghausen (CD), Serge Deville (Text), Ondrej Maczko (Art Director), Barney Rees (Graphics), Christian Siegrist, Margrit Weber, Sina Loosli (Consultancy), Vera Schmid (Art Buying), Dan Cermak (Photos), Patrik Rohner (Retouching)