APG|SGA Digital Out of Home campaigns are verified by PwC

APG|SGA has successfully and independently had its digital playout review process verified by PricewaterhouseCoopers (PwC). 

The audit has examined the delivery and reporting of digital campaigns on a detailed basis. PwC has concluded that the advertisers' requirements for transparency of digital media are fully met by APG|SGA.

All examined areas have been verified  successfully :

Broadcast

The broadcasts of the advertising campaigns on the digital advertising media of APG|SGA match the display duration agreed with the customers.

In addition, the campaign details such as number of broadcasts, prices, products, and campaign designation have been checked and found to be correct. Furthermore, it has been proven that no additional costs are charged to the customer in case of longer run times than agreed and that in case of under-delivery, appropriate compensation is paid to the customer. 

Hardware
PwC has ascertained that the hardware (screens, cabling, etc.) is functioning properly and that optimal playing of the advertising campaign is guaranteed.

Content verification

PwC's audit has shown that the technical requirements and creative implementations are fully concordant with the client's campaign description.
 

 

APG|SGA has been further attested that all other processes necessary for setting up an advertising campaign on the digital advertising spaces are handled correctly.

This seal of quality is an important milestone in the digital development of APG|SGA. As a customer, you can rest assured that your Digital Out of Home campaigns will be handled with the utmost care and professionalism by our employees and our systems.

 

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