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The Gartencenter Meier in Dürnten is drawing attention to its autumn pruning service with a creative poster campaign. In collaboration with INGO Zurich and APG|SGA, the centre specifically sought out "perfectly imperfect" poster sites – locations where greenery had deliberately overgrown the billboards.
"When the enquiry came from INGO, I was convinced that there were no such poster sites in Switzerland. The agency proved me wrong with a few sample photos. Some of these locations are under construction or cannot be "gardened" for other reasons. So we went to great lengths to make this unusual poster idea possible and to find suitable poster sites."
Peer Kleinfeldt, Key Account Manager at APG|SGA
A total of 11 poster sites were selected, which were specifically adapted to the concept and harmoniously integrated into the existing greenery. The shoot was carried out with real employees and the appropriate cutting tools.
"We wanted a seasonal campaign that would publicise our range of services in the region. The idea immediately convinced us with its simplicity and seeing our own employees tackling the job on the posters was well received both internally and externally. We even received appreciative feedback from our competitors and our order books are full."
Christian Rauser, Head of Marketing at the Gartencenter Meier
Do you want to realise an innovative Out of Home campaign yourself? Let us advise you personally.
At the start of the season, the city of St Gallen wanted to better communicate its season pass for the municipal outdoor swimming pools Freibad Lerchenfeld, Freibad Rotmonten, Gemeinschaftsbad Dreilinden and Familienbad Dreilinden. The advantages of the pass are that people go to the outdoor pool more often, thus having more fun swimming, more ice-cream, more use of the airbed, diving board, flippers, and so on. This benefit was showcased across two adjacent poster spaces with the slogan "Mehr Badispass mit dem Badipass” (More pool fun with the pool pass).
More guests thanks to effective poster advertising
Posters work - locally and regionally: Ristorante Enzian from Horw has drawn attention to itself with posters in the surrounding area and on the access roads. And promptly more guests came.
"We were very positively surprised by the success and impact of the posters," says Sandra Santos, co-owner of Ristorante Enzian, in an interview with APG|SGA.
Watch the whole interview and see for yourself the effective impact of poster advertising.
To announce the yodelling festival in Horw, Canton Lucerne, some eye-catching vehicle advertising was implemented using a special format on articulated buses: The bus hinges were made to look like accordions.
The Aargauische Kantonalbank has set itself the goal of using a lot of charm and OOH eye-catchers to mark its presence in Wohlen even more, in order to underline its position as a leader in the area. For this purpose, they have booked a high number of poster sites. At 2 locations, they have additionally realized a special implementation in the format F200 and F12. It is a 3D representation. It shows a location pin at the bottom right and the map with AKB's domicile in Wohlen.
The communications agency Farner has developed a poster and ad campaign for the play that alludes to the colors of the Zurich tram routes and has renamed public transport stops to «Bernhard Theater». Farner’s signs mimic regular public transport signage but provide information about the play’s dates and location.
A year’s membership to the MFit gym costs CHF 790. Passers-by had to get on a bike and pedal, stopping when they thought they’d done 790 metres. The metres travelled were only visible after they had stopped. The winner, i.e. the person who stopped closest to 790 metres, received an annual membership to the fitness studio. The pedalling results (speed and time) were displayed live on a screen. While the competition was in progress, the passers-by could take advantage of free fitness advice.
