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Relevance continues to rise: The Swiss population is traveling by train more than ever before

 

The new quarterly report on transport performance in Switzerland shows why mobility is one of the current megatrends more than ever before. In 2024, the success of rail travel continues seamlessly from the successful year 2023. With 5.43 billion passenger kilometers in the first quarter, a new record is set, which corresponds to an increase of 4.0%.

To further increase the advertising effectiveness of your campaigns in these mobile communication spaces, APG|SGA is expanding its digital out-of-home offering at Swiss railroad stations by 2025 with around 150 new Rail ePanels. 

 

 

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Find Screens

Now available: 10 modernized screens at Zurich Main Station and Zurich Airport

 

New Rail eBoards Track are now available at the best-known and busiest transport hubs in Zurich. Equipped with the latest, energy-saving technology, the modernized screens reach passengers waiting for the train, schoolchildren, students and travelers in the waiting area. The screens can be booked in flexible daily or weekly time slots.

 

to the offer

 

 

Did you know that digital out-of-home advertising reaches a large proportion of the Swiss population? 

 

With ChannelOOH! you can reach the coveted target group of 15- to 49-year-olds, who are independent in their media consumption in terms of location and time, by extending your moving image campaign to the digital screens of APG|SGA.

 

 Target group

 15-49 years old

 Gross CPM, TG 15-49 year-olds               

 CHF 21 (national)

 Gross CPM, TG all 

 CHF 15

 Formats

 ePanels and eBoards

 Booking types

 Day, Flex Day or Flex light Day

 Duration

 from 1 day

 Minimum booking unit

 Language regions (D-CH, F-CH, I-CH)

 Number of screens

 D-CH approx. 508, F-CH approx. 141, I-CH approx. 38

 Spot lenght

 10 seconds

 Communication spaces

 Streets and Square as well as railway stations

 

 

 

 

 

 

 

 

 

 

 

 

Learm more

Expanded digital offering: reach boost thanks to Digital Out of Home

 

Awareness makes companies successful. This requires sufficient reach and high visibility. Digital Out of Home offers you both. With the expansion of digital advertising media, advertisers are directly in front of people in highly frequented public meeting places. This offers you tremendous potential for increasing reach and awareness, especially among commuters and younger target groups that are difficult to reach with advertising. In addition, Digital Out of Home with its diverse targeting options offers the unique opportunity to reach your target group efficiently and effectively thanks to pinpoint broadcasts.

 

New ePanels now available

Various locations throughout Switzerland will be continuously equipped with over 200 new ePanels this year. The increased digital advertising offer gives you additional options and flexibility. Discover some of the ePanels that have already been installed:

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Put together your individual digital offer in the eCalculator.

 

eCalculator

 

Discover more advantages of Digital Out of Home

 

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Relevance continues to rise: Swiss population at «commuter high»
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New Rail eBoards Track at Zurich Main Station and Zurich Airport
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Urban jungle: big cities are hotspots for the young target group

 

Book your digital Out of Home campaign today. Our sales team will be happy to advise you personally.

 

Contact

 

 

 

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