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Switzerland is in football fever

OMD Switzerland and Drop8 connect fans of the Swiss national team with the unique McDonald's 1CHF hamburger promotion with an innovative cross-media DCO (Dynamic Creative Optimization) campaign.
        

Football fans and McDonald's fans can once again look forward to the 1CHF hamburger promotion on all match days of the Swiss national football team at this year's EURO 2024. In keeping with this, the score of the Swiss matches will be displayed in real time on the APG|SGA screens in a sophisticated DCO campaign.

The campaign will be broadcast on all of the Swiss national team's match days and started with the first European Championship match against Hungary. A countdown gets the Swiss population in the mood for the kick-off of the match. At the heart of the campaign is the real-time integration of the score into the advertising media via a live feed, which plays dynamic messages depending on the score of the national team and thus gives the campaign additional relevance. In a third phase, the communication is dynamically adapted to the final result.



 

«The campaign by OMD Switzerland and Drop8 for McDonald's, in close cooperation with APG|SGA, uses the technically sophisticated DCO approach in an outstanding way, thereby creating a high level of relevance for the target groups. In the future, we will definitely see more implementations of dynamic campaigns that demonstrate the high-reach and creative possibilities of our medium.» 

Michael Pevec, Head of Programmatic DOOH APG|SGA
 

FIS Ski World Cup

  • January 11 - 12, 2025, International Adelboden Ski Days
  • January 17 - 19, 2025, International Lauberhorn Race
  • February 13 - 13, 2025, Crans-Montana FIS Men's European Cup
  • February 22 - 23, 2025, Crans-Montana FIS Women's Ski World Cup

Reach winter sports enthusiasts and outdoor enthusiasts in the Bernese Oberland and Valais. These mountain regions attract tourists from all over the world. Your brand will reach a diverse and international audience here.

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WEF World Economic Forum in Davos

 

From January 20 to 25, 2025, over 2 500 participants from the worlds of business, politics, science and culture are expected to attend the annual meeting of the World Economic Forum in Davos. During these days, Davos will become the center of international exchange. In addition to the mountain village itself, airports and transport hubs offer ideal advertising space to get your message across to the high-caliber guests.

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Art on Ice 2025

Art on Ice returns to Zurich's Hallenstadion from February 6 to 9, 2025, presenting first-class ice sports, dancers and acrobats, an impressive light show and top international music acts live on stage. With  APG|SGA's advertising opportunities in the Hallenstadion , you can reach sports enthusiasts, families and culture and music lovers during this time.

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BMW IBU World Championships Biathlon Lenzerheide 2025

From February 12 to 23, 2025, the Biathlon World Championships will take place in Switzerland for the first time. In Lenzerheide, you can reach sports enthusiasts, outdoor and nature lovers, companies, media representatives and active athletes with your message.
*Photo by NordicFocus

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White Turf in St.Moritz

An exclusive top-class event, exciting horse racing, fine catering, attractive music and art performances – all embedded in a unique landscape. This world of experience captivates every visitor. White Turf takes place from February 2 to 16, 2025 and appeals in particular to lovers of the upscale lifestyle. Your message in St. Moritz will reach an affluent audience.

 

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Basel Carnival 2025

The Basel Fasnacht 2025 will cast a spell over the city from March 10 to 12. Around 20 000 active carnival revellers will be out and about making music during these three days, accompanied by artistically designed lanterns. This colorful spectacle not only delights locals, but also culturally interested people and tourists who want to experience the unique flair of the Basel carnival.

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Engadin Ski Marathon

The Engadin Skimarathon is the largest popular sporting event in Switzerland and the second largest cross-country skiing event in the world. Every year since 1969, on the second Sunday in March, thousands of participants take up the challenge of completing the marathon route from Maloja to S-chanf. The cross-country marathon will take place on March 09, 2025. This event attracts passionate athletes and outdoor fans from all over Switzerland to the mountain region.

*Photo by swiss-image.ch/Andy Mettler

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BEA 2025

BEA 2025, the largest spring trade fair in Switzerland, will take place in Bern from April 25 to May 4, 2025. The exhibition brings together agriculture, trade and industry under one roof and attracts experts, entrepreneurs and interested visitors from a wide range of sectors.

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Neuchâtel International Fantastic Film Festival (NIFFF)

Founded in 2000, the Neuchâtel International Fantastic Film Festival (NIFFF) has quickly developed into an important meeting place. With its carefully designed program and international appeal, it attracts both national and international film fans and industry representatives.

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Sechseläuten 2025

Sechseläuten is a centuries-old tradition at the start of spring in Zurich. In addition to historically costumed guild members, the festival is characterized by bands, horses, flowers, flags and the «Böögg». On April 28, 2025, the traditional event will once again attract numerous locals and national guests to the heart of Zurich.

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Fantasy Basel 2025

From May 29 to 31, 2025, creative minds and fans of science fiction, movies, game design and fantasy will be able to exchange ideas on over 90 000 m² at Messe Basel. In addition to stars from series such as Harry Potter and Game of Thrones, international comic artists and game professionals await you. Fantasy Basel also attracts families and technology enthusiasts.

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Eurovision Song Contest

The 69th Eurovision Song Contest will take place in Basel on May 17, 2025, after Nemo won the 2024 contest in Malmö with his song «The Code». This event offers an excellent opportunity to reach a national target group that is passionate about music, cultural events and international competitions.

eurovision

 

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Festival des 5 Continants

From June 3 to 15, 2025, the Festival des 5 Continents will delight visitors to the Place du Manoir in Martigny with around twenty concerts, exciting encounters and family-friendly events. The inviting atmosphere attracts music fans, families and culture enthusiasts from all over French-speaking Switzerland to Martigny.

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blues 'n' jazz Rapperswil-Jona

The blues 'n' jazz Rapperswil-Jona Festival from June 13 to 15 attracts music lovers, jazz fans and families from the region to the shores of Lake Zurich. Over 20 concerts will be held on three stages – Fischmarktplatz, Curtiplatz and Kapuzinerzipfel – providing an unforgettable musical experience.
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Women's Euro 2025

Switzerland will host the next UEFA Women's EURO in the summer of 2025. The 14th edition of the tournament will take place from 02 to 27.07.2025.

Gastgeberstädte sind:

  • St. Jakob-Park, Basel

  • Stadion Wankdorf, Bern

  • Stade de Genève, Genf

  • Stadion Letzigrund, Zürich

  • Arena St. Gallen, St. Gallen

  • Allmend Stadion Luzern, Luzern

  • Arena Thun, Thun

  • Stade de Tourbillon, Sion
     

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Montreux Jazz Festival

Das Montreux Jazz Festival, ein genreübergreifendes Highlight, findet vom 04. bis 19. Juli 2025 in Montreux statt. Musikliebhaber, Jazz-Fans und internationale Gäste erleben hier ein vielseitiges Programm, das von renommierten Künstler:innen und einzigartigen Darbietungen geprägt ist.

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Swiss Wrestling and Alpine Festival Glarnerland+

The Swiss Wrestling and Alpine Festival Glarnerland+ will take place at Mollis Airport from August 29 to 31, 2025. The big get-together of the best wrestlers attracts not only the local and national wrestling community, but also sports enthusiasts and alpine fans from all over Switzerland.

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Street Parade Zurich

On August 9, 2025, Zurich's lake basin will be transformed into a vibrant party zone at the Street Parade. Hundreds of thousands of electro and techno enthusiasts and young urban partygoers celebrate and dance in a spectacular atmosphere. Your message meets a broad, good-humored audience.

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Weltklasse Zürich

At Weltklasse Zürich, the world's best track and field athletes compete and offer sport at the highest level. This event attracts not only international sports fans and local athletics enthusiasts, but also Olympic champions and world record holders who compete for victory in Zurich. After 2021 and 2022, Zurich will once again be the sole host of the final of the global meeting series.

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Swiss Indoors Basel

Swiss Indoors Basel attracts wealthy tennis enthusiasts and local sports fans alike. As the third-largest indoor tournament on the ATP Tour, the event can look back on a decades-long tradition. At the end of October 2025, Swiss Indoors Basel will present world-class tennis as part of the ATP Tour 500. 

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2025 - the year of major events in Switzerland

 

With the European Football Championship 2024 in Germany and the Olympic Games in Paris, we experienced successful major events that produced impressive out-of-home campaigns. McDonald's, for example, used dynamic content and linked their 1CHF burger promotion with a programmatic live ticker campaign in the most creative way. 

 

Discover the success story

McDonalds
McDonald's

Your chance for 2025 - seize the opportunity

What is implemented with great success abroad can be done just as well in Switzerland. 2025 is all about major events – a perfect starting point for anyone who appreciates creative implementation and a wide reach through media and national presence.

Major events offer a unique opportunity to put your advertising message in the spotlight in a precise and location-specific manner. The large number of visitors and broad media coverage guarantee enormous visibility. Outdoor advertising during such events not only creates a strong brand presence, but also allows you to reach your audience exactly where they are.

Discover the upcoming major events and secure your desired space for local, regional or national campaigns now.

 

fisski
FIS SKI World Cup
wef
WEF – Davos
argumente
Art on Ice
biathlon
Biathlon WM Lenzerheide
whiteturf
White Turf – St. Moritz
fasnacht
Basel Carnival
engadiner
Engadin Ski Marathon
bea
Bernische Ausstellung BEA
nifff
International Filmfestival
sechseluete
Sechseläuten – Zürich
fantasybasel
Fantasy Basel
eurovision
Eurovision Song Contest
continents
Festival des 5 Continents
bluesnjazzrapperswil
blues 'n' jazz – Rapperswil
womenem
UEFA Women EM
argumente
Montreux Jazz Festival
esaf
ESAF – Glarnerland
streetparade
Street Parade – Zürich
weltklasszh
Weltklasse Zürich
swissindoors
Swiss Indoors – Basel

 

Get your message across and benefit from the unique opportunity to showcase your brand during these high-profile events. Contact us today to plan your OOH campaign for 2025.

 

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