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The APG|SGA sustainability strategy

 

Corporate social responsibility and sustainability is enshrined as one of the six values of the APG|SGA mission statement alongside enthusiasm, partnership, entrepreneurship, integrity and transparency – values that are anchored in our daily work. The sustainability strategy is an integral component of our corporate strategy, and it is based on the purpose, promises and principles of APG|SGA.

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The sustainability strategy takes all of APG|SGA’s relevant stakeholders into account and focuses on key topics in the three areas of people, planet and profit. Consistent implementation supports adherence to the 10 principles of the UN Global Compact and actively contributes to fulfilment of the following Sustainable Development Goals:

 

SDGs at APG|SGA

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Wage equality between the genders at APG|SGA is independently reviewed and certified with the label ‘Fair-ON-Pay Advanced’. Diversity in management positions will be continually advanced in the coming years.

 

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Since 2012, APG|SGA has been using 100% green electricity with the ‘naturemade star’ label. All electricity purchased for buildings, electrical advertising panels and electric vehicles comes from renewable energy sources. Photovoltaic installations on our own sites cover a part of our in-house demand.

 

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APG|SGA generates added value for over 500 employees as well as partners and advertising customers – as it has done for 125 years. We are committed to wage equality between the genders and promote individual training and further education. We monitor compliance with social standards and labour laws in our supply chain.

 

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In product development, optimisation and innovation, APG|SGA relies on efficient processes and technologies. Our advertising spaces make a valuable contribution to the continued existence and development of local businesses and SMEs. 

 

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With the sustainable and energy-efficient quality of our products and services, we support cities and municipalities in their energy goals. We take our commitment to a goal-oriented energy transformation and resource efficiency very seriously, and we constantly apply it to our advertising inventory. Billposters ensure that the area around our advertising inventory (including bus stops, platform seating and telephone booths) is kept clean and tidy.

 

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With the sustainable and energy-efficient quality of our products and services, we support cities and municipalities in their energy goals. We take our commitment to a goal-oriented energy transformation and resource efficiency very seriously, and we constantly apply it to our advertising inventory. Billposters ensure that the area around our advertising inventory (including bus stops, platform seating and telephone booths) is kept clean and tidy.

 

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In addition to adhering to all compliance and anti-corruption guidelines as a matter of course, APG|SGA contributes to the flow of independent, public information to the population through its Out of Home Media.

 

The APG|SGA Sustainability Strategy is closely linked to the APG|SGA Environmental Policy .

Memberships, participations and labels: reaching targets together

 

Multistakeholder initiatives enable us to implement our corporate social responsibility strategy faster and more effectively. We are involved with the following organisations and initiatives:

 

United Nations Global Compact

The UN Global Compact is the world’s largest sustainability initiative for companies. Its participations are committed to sustainable business practices. Compliance with the ten principles of the UN Global Compact and the implementation of strategic measures aid in reaching overarching targets for society, such as the Sustainable Development Goals.
 
The 10 principles of the UN Global Compact
Our commitment

 

EcoEntreprise

Since 2024, APG|SGA's sustainability management has been awarded the «EcoEntreprise Sustainable Development - Social Responsibility» certificate. The certificate is based on the ISO 26000 guidelines on social responsibility and makes it clear to the public and, in particular, to stakeholders in the partner and advertising market that APG|SGA operates a comprehensive sustainability and risk management system.

 

CDP

CDP is a non-profit organisation that operates the most important global reporting system for managing environmental impact, which is used by investors and companies as well as city, state and regional authorities. 
 
APG|SGA has been reporting since 2017 in the category of ‘climate change’. We are proud that for 2023 we received an A-, the second-highest rating. This makes the company one of the global leaders in climate protection – a status we plan on keeping.
 

CEO4Climate

CEO4Climate represents decision-makers in Swiss business who are aiming to make an important contribution to climate protection. Having the right political framework conditions and greater leadership in business will be decisive factors in Switzerland achieving the net zero target, and also in Swiss companies helping to reduce carbon emissions in other countries. 

Our CEO Markus Ehrle is committed to the principles of CEO4Climate.
 

Energy Agency of the Swiss Private Sector

In 2011, APG|SGA entered into a target agreement with the Energy Agency of the Swiss Private Sector (Energie-Agentur der Wirtschaft; EnAw), which contains an energy efficiency target. Through a wide range of measures and improvements, we have always managed to meet the annual target to date.


Fair-ON-Pay

The Fair-ON-Pay standard calls on companies to have wage equality between women and men in their company reviewed and to demonstrate compliance. In 2021, APG|SGA was certified with the ‘Fair-ON-Pay’ label, and in 2023 we achieved the even stricter certification, ‘Fair-ON-Pay Advanced’. This means that the gender-specific wage difference must be below the tolerance threshold of 2.5%. 

 

Great Place To Work®

APG|SGA was certified as a Great Place To Work® in 2023. The label is awarded based on a standardized employee survey, in which an average approval rating of at least 65% must be achieved. The survey provides important insights that are used for ongoing improvements.

 

Science Based Targets initiative (SBTi)

The SBTi mobilises the private sector to take the lead in urgent climate protection measures. Science-based targets show companies how much and how quickly they need to decarbonise to prevent the worst impact of climate change. By setting their own ambitious, science-based emissions reduction targets, companies can make an important contribution to climate protection.

APG|SGA has signed the Commitment Letter and will soon be submitting its updated group-wide reduction targets.
 

 

APG|SGA climate strategy

 

APG|SGA aligned its climate strategy with the Paris Agreement in 2019 and adjusted its existing climate goals to be in line with a 1.5-degree future. Medium- and long-term science-based climate targets were defined for direct emissions (Scope 1) and emissions from purchased energy (Scope 2) for our activities in Switzerland, using 2017 as the base year. The goal of reducing CO2eq emissions by 30% by 2023 compared to 2017 levels was achieved. In 2024, new targets were calculated using 2023 as the base year to account for the updated SBTi regulations and to expand the system boundaries to the entire group, including Scope 3 emissions.

An overview of our climate transition plan is available here: APG|SGA Climate Transition Plan – Overview

Energy saving and efficiency measures

 

APG|SGA focuses on the efficient use of energy. This also applies to its use of renewable energies. Since as early as 2012, APG|SGA has been purchasing 100% eco-electricity. A considerable proportion of the vehicle fleet runs on natural gas, and partly with biogas. Gas as a fuel not only emits less CO2 but also reduces emissions of substances harmful to health, such as particulate matter. Nonetheless, we will be increasingly shifting to electric vehicles in the future and we are in the preliminary process of intensive tests for phased roll-out nationwide.

 

Progress in electricity consumption/savings

Although our digital portfolio and range of light boxes has been constantly expanding in recent years, there has been no additional environmental impact since 2012. That’s when we started purchasing 100% green electricity with the ‘naturemade star’ label, which coincided with the launch of an optimisation offensive for the lighting concept in illuminated advertising. What’s more, roofs of APG|SGA offices have been fitted with photovoltaic installations since 2023.

 

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Electricity with the ‘naturemade star’ label: renewable, climate-friendly and nature-friendly

‘naturemade’ is the credible quality seal for renewable and environmental energy, resource efficiency and energy neutrality. The green energy comes from 100% renewable energy sources such as water, the sun, biomass and wind, and serves as an additional guarantor for our compliance with strict, comprehensive environmental guidelines. The producers take account of their natural surroundings, including the plants and animals in the vicinity of facilities. This is especially important as the increasing use of renewable sources has an impact on habitats and thus biodiversity.

Since 2012, APG|SGA has met its entire energy requirements with ‘naturemade star’ energy from Swiss hydropower. That includes electricity requirements for all our offices, plus the electricity we use throughout Switzerland in all light boxes, digital advertising media and illuminated advertising panels in car parks.
 

 

Responsibility in the supply chain

Our careful supply chain management, under which we monitor social, environmental and economic aspects, pursues clear goals:

  • We aim for long-term, robust partnerships with companies who share our values.

  • Human rights and fair working conditions must be upheld throughout the entire value creation chain.

  • Through their own climate and environmental measures, our suppliers contribute to the reduction of our indirect emissions, which helps us meet our climate targets.

We are proud to support Switzerland’s SME scene through numerous long-term partnerships with local Swiss companies. Nonetheless, we monitor suppliers both domestic and international at regular intervals and demand that they uphold labour and human rights and offer fair working conditions. We also review their climate and environmental performance and compare them with our own reduction path. Finally, all statutory provisions regarding reporting and transparency must be fulfilled.

When we enter into business relationships with new suppliers and service providers, the company in question must complete a self-declaration survey and sign a code of conduct for the cooperation.
 

 

Corporate Governance APG|SGA
 

We use the following guidelines to help our employees reach our sustainability goals:

  • A code of conduct outlines how our mission statement translates into our day-to-day work.

  • Anti-bribery and corruption guidelines set out how we act with integrity in our day-to-day work. In addition, all our employees are required to complete an online test each year to refresh their knowledge of these guidelines.

  • An external reporting office allows all employees to anonymously report any suspicions of misconduct

 

Find out more


 

 

Competent, motivated employees

 

‘Our employees are the foundation of our success.’ That’s one of our guiding beliefs, and it represents a bond that has seen us through good times and bad. APG|SGA AG offers an attractive and advanced wage scale along with modern working conditions and workplaces in an exciting industry. As a training company we help ensure that the economy will still be able to rely on skilled specialists in the future.

A range of measures and fringe benefits help guarantee that APG|SGA employees have a modern, healthy working environment in which they can carry out meaningful work. Examples include: 

  • A Sounding Board with a diverse range of representatives from every department and region meets regularly to address employee concerns and offer direct suggestions to the Management Board or the relevant department.

  • Modern working models with flexible working hours, part-time models, working from home, purchase of additional leave on favourable terms – these and other measures create ideal conditions for a healthy work-life balance. 

  • The health of our employees is a top priority. Billposters and administrative employees alike have access to a wide range of training and seminar options on health topics.

  • There is an anonymous, independent whistleblower system for reporting misconduct of any type, at any time.

  • Time off is granted over and above the statutory minimum for purposes such as maternity or paternity leave, family events, vaccination appointments and blood donation.

  • We have wage equality between women and men as certified by the ‘Fair-ON-Pay Advanced’ label.

  • APG|SGA promotes further training, and financial contributions are available.

  • Integration courses offer individuals with specific needs the opportunity to get their working life off to the right start.

  • Beyond APG|SGA, collaborations with non-profit social organisations ensure meaningful work for people with special needs.

  • APG|SGA employees benefit from a solid pension fund with an optional savings contribution.

  • Extensive discounts, favourable conditions with numerous partners and free entry to cultural and sporting events offer welcome leisure options.

Committed to Out of Home Media

 

Out of Home Media is our passion and our dedication, the focus of all our attention and efforts. APG|SGA champions creativity in Out of Home Media with a sustainable approach and a focus on innovation and quality. We believe in the freedom and significance of commercial communications and support cultural and non-profit organisations in their publicity efforts.

 

Find out more

  • Home
  • About APG|SGA
  • Sustainability

    • APG|SGA: focusing on sustainability for 20 years

    APG|SGA aims to foster sustainable value for its partners, customers, shareholders and employees, while making a contribution to the environment and society. Find out more about our latest projects and our approach to sustainability and corporate responsibility.

    Current top topics

    Balanced consideration for social, environmental and economic factors in decision-making processes is enshrined in the values and mission of APG|SGA.

    As an Out of Home advertising company, APG|SGA is an integral service provider for a functioning economy with local roots. We generate contributions for the public sector, create visibility around politics, culture and sport, and contribute to transparent public information and freedom of opinion. Our sustainability efforts focus on the following topics:

    Nachhaltigkeitsstrategie
    Sustainability strategy APG|SGA
    oeko-strom
    Memberships, participations and labels
    klimastrategie
    APG|SGA climate strategy
    energiemassnahmen
    Energy saving and efficiency measures
    lieferkettenmanagement
    Transparent supply chains
    governance
    Corporate governance APG|SGA
    mitarbeitende
    Competent, motivated employees
    engagement
    Committed to Out of Home Media

    The Sustainability Report 2023 is the 21th report to provide information about the status of the actions and targets implemented under our corporate social responsibility (CSR) strategy.

     

    Downloads:

    Sustainability Report 2023

    Independent auditor's report on the greenhouse gas footprint statement 2023

     

    APG|SGA also uses the ‘climate change’ survey of the international non-profit organisation CDP for additional reporting.
    In 2023 we managed to achieve an outstanding A-, the second-highest rating. You can see the rating and response from APG|SGA here.

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    Contact

    Andres Trautmann
    Head of Sustainability
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