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APG|SGA is now the exclusive agency partner of VBZ TrafficMedia
As the internal sales organisation of Zurich Public Transport (VBZ), VBZ TrafficMedia is responsible for marketing advertising space in and on trams and buses. It recently launched a tender process to find an exclusive agency partner for VBZ’s product range from 1 April 2025 onwards, for a contract lasting seven years. APG|SGA, Switzerland’s leading Out of Home advertising company – including in the field of transport advertising – was awarded the contract in late February 2025. APG|SGA has thus acquired from its predecessor the exclusive licence for the provision of advertising space on VBZ vehicles to advertisers throughout Switzerland.
VBZ is the largest urban public transport company in Switzerland. With a fleet of more than 500 vehicles, VBZ covers 90,000 kilometres per day – the equivalent of more than two circumnavigations around the globe – and transports more than 960,000 passengers in the process. The vehicles, along with their advertising spaces, travel the roads of the city of Zurich, the Limmat Valley, the upper Glatt Valley and the Zimmerberg and Pfannenstiel mountain regions. The portfolio also includes advertising space in and on the Glattalbahn trams and interior spaces on the Forchbahn tram/rail line. APG|SGA will arrange roof advertising, tram wraps, rear advertising, F200 and F12 advertising on buses, and HangingDisplay, WindowsDecal and FloorGraphic solutions on trams and buses.
With the additional advertising inventory from VBZ, APG|SGA is building on its leading position in public transport advertising and now offering national, local and regional customers a comprehensive product portfolio including other major cities such as Bern, Lausanne, St. Gallen, Lugano and Lucerne.
