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APG|SGA Traffic wins two key mandates for transit advertising on Switzerland's largest urban transport network
APG|SGA Traffic first qualified for the second round in ZVV's two-stage prequalification process and submitted its definitive offer in mid-May. On 12 June 2015, APG|SGA Traffic was awarded two of the three lots. These now include the exclusive marketing and handling of TrafficBoards and the marketing and handling of all other advertising spaces in and on ZVV's buses with PostBus region Zurich, Sihltal Uetliberg Bahn, Verkehrsbetriebe Glattal, Zürichsee Schifffahrtsgesellschaft, Verkehrsbetriebe Zürichsee und Oberland, and Stadtbus Winterthur.
APG|SGA Traffic won out with its cost-effective quotation and professional sales concept, scoring highly for its outstanding service quality. The conditions of the tender stipulated that the three lots must be awarded to at least two candidates. With the attractive lots 1 (marketing of TrafficBoards) and 2 (interior and exterior spaces), APG|SGA Traffic has secured the right to advertise on more than 454 vehicles.
The best in public transport advertising
«We are extremely pleased to be able to continue and develop our existing highly successful partnership with the ZVV transport companies», said Beat Holenstein, Head of Partner and Product Management and a member of APG|SGA's management board. According to Daniel Flück, Managing Director of APG|SGA Traffic, the inclusion of the company as a marketing and handling partner is proof that APG|SGA Traffic has the best transport advertising skills in both processes. With 33 employees throughout Switzerland, market leader APG|SGA Traffic has an efficient team of experts. APG|SGA's segment brand, which specializes in advertising on public transport, markets over 39,000 advertising spaces on and in more than 4,300 vehicles all over Switzerland.
Contact
APG|SGA Traffic, Media Office
Giesshübelstrasse 4, 8027 Zurich, T +41 58 220 70 71, media@apgsga.ch
