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APG wins submission in the City of Geneva

July 5, 2011

The City of Geneva has awarded an exclusive contract for all its poster faces to APG. The company is thereby entitled to market all public poster faces in Geneva for the next five years. This means that APG retains all the most important city contracts in Switzerland. 

APG has registered another success as the leading company in the outdoor advertising sector. Following a multi-stage selection process, the company has been selected to manage all poster faces in the City of Geneva. This represents a total of 1,600 faces on public property.

"On the one hand, we submitted a competitively priced offer. But we were also able to provide proof that we are dedicated to responding to the needs of our contractual partners – sustainably and with great commitment. APG is delighted to be able to continue providing high-quality services to the City of Geneva," explains Daniel Hofer, CEO of Affichage Holding AG. APG will professionally pursue this strategy, providing added value to the cities in which it is present.

Winning this important tender underlines APG's significant role as a city poster advertising company. It shows once again that only APG as market leader can provide truly nationwide coverage.

 

About the company
APG AG is the clear market leader in Swiss out-of-home advertising. As a subsidiary of Affichage Holding SA, the company offers poster sites at busy locations all over Switzerland. Using one of the largest natural gas-fuelled vehicle fleets, the regular trips made by its employees to expertly hang posters in urban and out-of-town settings have minimal environmental impact. With over a century of experience at each and every site, APG combines quality with long-standing tradition.

 

Information
Olivier Chabanel, Head of Acquisition Western Region, Chemin d'Entre-Bois 23, 1001 Lausanne
Phone:                    +41 58 220 74 45
E-mail:                    olivier.chabanel@apg.ch

 

Beat Holenstein, Head of Partner- & Product Management, Giesshübelstrasse 4, CH-8027, Zurich
Phone:                   +41 58 220 70 51
E-mail:                   beat.holenstein@apg.ch