Content: Advertising customers

Advertising customers


We continuously strive to make our fascinating, high-performance medium more attractive and effortless: by harmonizing product structures, improving processes, and simplifying working instruments.


Offer   Cost
Strategy and concept Market and target group analysis based on briefing
Refund of costs for bookings in excess of CHF 50,000
CHF 220 per hour
Vacancy-List For registered users: current network availabilities free
Delayed poster delivery To be negotiated billable hours
Expressline Service surcharge CHF 22,500
Campaign viewing Guided customer tour with APG|SGA employees included
Posting manifest Address list of the sites of all billpostings included
Photo documentation,
Photos of poster campaigns in the Big5 Cities
Photos of poster campaigns elsewhere
Poster campaigns in excess of CHF 250,000 net
CHF 25 per photo
billable hours
Photo documentation,
Photos of campaigns in the Big5 Cities
Campaigns out of Big5 Cities
Campaigns in excess of CHF 45,000 net, Big5 Cities
CHF 25 per photo
not possible
on request, 
Subsequent calculation changes to sales documentation
at customer’s request
flat rate CHF 30
per amendment
APG|SGA PosterFinder Smartphone App: find more than 60,000 panel sites,
query their performance and prices,
launch requests for bids and get OoH news

APG|SGA PosterDirect Online tool for single panel bookings free
APG|SGA InterMediaMap Visualization of poster campaigns with Google Maps included
APG|SGA PosterPerformance Index PPI Posttests of national poster campaigns,
opinion poll: Recall, brand recognition and appeal
Poster campaigns in excess of CHF 250,000 net

flat rate CHF 4,500

WaitingZone Active
Poster spaces in waiting areas offer a way of communicating
more complex, informative advertising messages. We offer
over 5,000 poster spaces in the 28 largest Couronnes
(core city and the directly adjacent conurbation communities)
with this location feature.

Poster spaces with the "WaitingZone Active" location feature
enable the fast, individual, cost-efficient implementation
of interactive, animating response advertising messages using:



on request
on request
on request
Double Impact Reinforces poster advertising with display advertising
on mobile devices

as of CHF 4,000
SPR+ Expert Master planning, calculation of media performance
for all formats, except F4: Reach by contact class, OTS,
contact total, GRP, CPM, etc.
Poster campaigns in excess of CHF 50,000 net
flat rate CHF 200
per campaign

Customized implementation Comprehensive additional service, costs in addition
to media price
billable hours