Content: Contact

Contact

Do you have any questions about the case studies presented?
Do you have creative ideas or new technologies of your own?
Do you have a communication problem that requires exceptional solutions? 

Then contact us. We'll be pleased to help you implement your ideas and develop new products together.

The APG|SGA innovate!-Team


Tel.: +41 58 220 70 00
Fax: +41 58 220 70 91
E-mail: innovate@apgsga.ch

 

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Daniel Strobel
Head of Advertising Market & Subsidiaries

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Andrea Gallati
Advertising Market & Subsidiaries

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Thomas Macho
Head of KAM Business Intelligence

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Ernst Fuhrer
Head of APG|SGA Mega Poster

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Erik Peier
Partner & Product Management

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Corinne Truttmann
Head of marketing communications group

About innovate!

APG|SGA systematically captures, develops and presents the innovative strength of the out-of-home medium and that of its own products and services under the innovate! label. An innovation team was established and an online platform created which uses specific cases to show APG|SGA's market partners just how much can be achieved with out-of-home advertising in terms of planning, creativity, production and advertising media technology.

The website is available in four languages and features a plethora of innovations and specific case studies which have been successfully implemented in Switzerland or abroad. Searches are initially performed by main category:

 

Strategy & Media 

Use of Media  

Smart use of available sites in resource planning and design

Planning of Media     

Creative opportunities in the strategic and operational planning of out-of-home media

Creation & Production

Special Effects 

Individual implementation with surprising effects and/or use of new production technologies

Special Builds 

Customized constructions or installations with astounding effects

Furniture & Features

New Media  

Developments in the field of urban furniture and advertising media material

New Technology

Innovative improvements to the configuration of existing advertising media

Digital & Interaction

Digital Advertising 

New digital out-of-home media offerings and advertising media

Interactivity  

Clever solutions to promote interactivity between the medium and the consumer

The case studies are each described in a structured way and are extensively documented with pictures, video clips and additional reports. The innovate! platform is being constantly updated and expanded.
This is the responsibility of an innovation team which comprises all corporate divisions and brands of APG|SGA. The team not only documents existing out-of-home media concepts but also operates as a think tank. It evaluates, develops and implements creative ideas and new projects together with advertising cus-tomers, agencies, land owners, public authorities and suppliers.