Content: Innovate!

innovate!

Ideas and solutions for Out of Home Media

Under the innovate! label, APG|SGA is introducing new technologies and offerings as well as creative campaigns and special forms of advertising. APG|SGA is using this label to demonstrate just how fascinating and dynamic the world of out-of-home media can be. Be inspired and join forces with us to develop new products. Anything is possible.

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Schneeball Tschämp (Snowball Champ)

2017

Schneeball Tschämp (Snowball Champ)

The Snowball Champ competition brought real snow and a true feeling of winter to the city. This promotional campaign proved how effective a simple activation can be.

Nothing conveys a feeling of winter better than holding real snow in your hands. Or in this case, throwing a snowball with all your might at a plastic sheet. Together with Arosa Lenzerheide Tourism and Promotion Tools, APG|SGA held the first Snowball Challenge at Zurich main station in March 2017.     A simple but extremely effective activation on the theme of winter, which brought the thrill of snow sports to the city-dwellers in an attractive and playful way.

The mens’ Snowball Champ achieved a top speed of 126.98 km/h, while the women’s champion hit 84.39 km/h.

 

Details

Year: 2017
Product: Arosa Lenzerheide
Industry: Leisure, Gastronomy, Tourism
Customer: Arosa Lenzerheide Tourismus
Origin: APG|SGA Promotion
Categories:
  • Use of Media
  • Special Effects
  • Special Builds
Implementations:
  • Promotion
Suppliers:
  • Promotion Tools
Areas:
  • Zurich
Posting Period: March
Standard Formats:
  • eBoard
  • Promotion
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World record by Coca-Cola with gigantic 3D billboard

2017

World record by Coca-Cola with gigantic 3D billboard

Even in 2017, advertising still has the power to make people speechless (at least for a moment). The best proof of this has been provided by Coca-Cola since mid-August 2017 with its new billboard at Times Square in New York. The enormous new advertising space consists of 1,760 movable LED screens, took four years to develop, and is the first of its kind – which is why the brand has been awarded two Guinness World Records

Documents

Details

Year: 2017
Product: Coca-Cola
Industry: Beverages
Customer: Coca-Cola North America
Origin: International
Categories:
  • Interactivity
  • Digital Advertising
Implementations:
  • 3D
Awards:
  • 2 Guinness World Records
Areas:
  • New York
Posting Period: since August
Standard Formats:
  • Billboard
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Sihlcity Fashion Days in eye-catching 3D format

2017

Sihlcity Fashion Days in eye-catching 3D format

The Sihlcity shopping centre in Zurich implemented a special 3D poster to advertise its Fashion Days: The poster itself was draped to resemble an attractive piece of clothing.

Details

Year: 2017
Product: Fashion Days
Industry: Retail
Customer: Interessengemeinschaft Sihlcity
Origin: Karling AG
Categories:
  • Use of Media
  • Special Effects
Implementations:
  • 3D
Agentur:
  • Karling AG
Suppliers:
  • Christinger Partner
  • Ansichtssache AG
Areas:
  • Zurich
Posting Period: CW 34-36
Standard Formats:
  • F12
  • F200
  • MegaPoster
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“Memorize it”:
Interactive Rail ePanels for Migros

2017

“Memorize it”:
Interactive Rail ePanels for Migros

Mobile ePanels were erected at various railway stations, on which passers-by could play the Migros game right there on a touchscreen.     

Scenario: In a factory-style environment. The "MEMORIZE IT" logo flashes on and off in the background. A Migros employee dressed in advertising industry clothing (presenter) stands behind an industrial counter. An animated robotic arm puts products into a bag. The player then has to name the correct products using the multiple-choice function in order to register as a winner.

Competition prizes: For each product remembered, players could win 1 Migros brand product voucher.   

Call to action at the end of the game:  Presenter refers to the games available on the microsite,   where Migros gave away 1 million small instant prizes in the form of Migros brand product vouchers that could be redeemed at Migros.  

 

Details

Year: 2017
Product: Various
Industry: Retail
Customer: Migros-Genossenschafts-Bund
Origin: APG|SGA
Categories:
  • Interactivity
  • Digital Advertising
Implementations:
  • Interaction
  • Live communication
Agentur:
  • OMD
  • Advico Young & Rubicam
Suppliers:
  • Kilchenmann AG
Areas:
  • Zurich
  • Winterthur
  • D-CH
  • Luzern
  • Berne
Posting Period: CW 38/39
Standard Formats:
  • ePanel
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360° Out of Home advertising throughout the customer journey

2017

360° Out of Home advertising throughout the customer journey

APG|SGA offers advertisers a unique integrated portfolio comprising analogue and digital advertising spaces, promotional spaces for sampling and presentations, mobile advertising and services which effectively connect the mobile online world with Out of Home advertising.

The film “360° Out of Home advertising” shows you how our combined media from a single source generate valuable repeat contacts as well as impressive relevance and visibility.

 

Documents

Details

Year: 2017
Product: Rivella Red
Industry: Beverages
Customer: Rivella
Origin: APG|SGA Promotion
Categories:
  • Interactivity
  • Plannig of Media
  • Use of Media
  • Digital Advertising
Implementations:
  • 360° Out of Home advertising
Areas:
  • D-CH
Posting Period: June/July
Standard Formats:
  • F200L
  • ePanel
  • F200
  • MegaPoster
  • transit advertising
  • Sampling
  • Promotion
  • eBoard
  • F200LR
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New advertising opportunities on Lausanne’s main traffic artery

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New advertising opportunities on Lausanne’s main traffic artery

The Métro m2 is Switzerland’s only underground railway and is the busiest local public transport system in Lausanne. More than 555,800 passengers use it to commute each week – making it the perfect environment for successful Out of Home advertising.

APG|SGA has extensively modernized and expanded its advertising spaces at the m2’s hotspots. It is now possible to book digital advertising media and 5 new MegaPosters, as well as promotional spaces at the busiest Métro stations.

 

Details

Product: Various
Industry: Various
Origin: APG|SGA
Categories:
  • New Media
  • New Techonology
Implementations:
  • 360° Out of Home advertising
Areas:
  • F-CH
Standard Formats:
  • ePanel
  • Escalator ePanel
  • MegaPoster
  • transit advertising
  • Sampling
  • Promotion
  • eBoard