Content: Innovate!

innovate!

Ideas and solutions for Out of Home Media

Under the innovate! label, APG|SGA is introducing new technologies and offerings as well as creative campaigns and special forms of advertising. APG|SGA is using this label to demonstrate just how fascinating and dynamic the world of out-of-home media can be. Be inspired and join forces with us to develop new products. Anything is possible.

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New advertising opportunities on Lausanne’s main traffic artery

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New advertising opportunities on Lausanne’s main traffic artery

The Métro m2 is Switzerland’s only underground railway and is the busiest local public transport system in Lausanne. More than 555,800 passengers use it to commute each week – making it the perfect environment for successful Out of Home advertising.

APG|SGA has extensively modernized and expanded its advertising spaces at the m2’s hotspots. It is now possible to book digital advertising media and 5 new MegaPosters, as well as promotional spaces at the busiest Métro stations.

 

Details

Product: Various
Industry: Various
Origin: APG|SGA
Categories:
  • New Media
  • New Techonology
Implementations:
  • Sampling
  • Promotion
  • 360°
Areas:
  • F-CH
Standard Formats:
  • ePanel
  • MegaPoster
  • eBoard
  • Escalator ePanel
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Every box has its own history, every relocation has its own Hyperbox

2017

Every box has its own history, every relocation has its own Hyperbox

Hyperbox demonstrated its offering in spectacular style by attaching to a poster 3D objects that could be packed into the corresponding boxes for removal.

Documents

Details

Year: 2017
Product: Online website for removal boxes
Industry: Services / personal needs
Customer: Finser Packaging
Origin: APG|SGA
Categories:
  • Special Effects
  • Special Builds
Implementations:
  • 3D
Agentur:
  • Indica Studio
Suppliers:
  • Richnerstutz
Posting Period: CW 19-20
Standard Formats:
  • F24
  • F12
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Picking beauty from a poster

2017

Picking beauty from a poster

A great special poster was implemented for Wala Schweiz GmbH in Berne. Plastic containers were attached to a DIBOND® board in which "seedball" bags from Dr. Hauschka’s range of natural products were placed for people to take away. The containers were refilled three times a day. In addition to sampling via the poster site, awareness of the campaign was raised through Facebook and a competition.

Details

Year: 2017
Product: Dr. Hauschka packets with two seedballs
Industry: Cosmetics + Body care
Customer: Wala Schweiz GmbH, Bern
Origin: APG|SGA
Categories:
  • Special Builds
Implementations:
  • 3D, Sampling
Agentur:
  • Republica AG, Bern
Suppliers:
  • Form AG, Bern
Areas:
  • Berne
  • St. Gallen
Posting Period: Berne: Weeks 26-27, St. Gallen: Week 27
Standard Formats:
  • F12
  • F200
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Seedlings from Bioterra Switzerland

2017

Seedlings from Bioterra Switzerland

Seedlings to take away were affixed to mountings on F200 poster sites. The spaces were filled with the seedlings for two days. Only once all the seedlings had gone could the poster layout underneath be seen. The implementation was a great success for Bioterra as the seedlings could be regularly refilled.

Details

Year: 2017
Product: Seedlings
Industry: Services
Customer: Bioterra Schweiz
Origin: APG|SGA
Categories:
  • Special Builds
Implementations:
  • 3D element at the poster site
Agentur:
  • POP Creative Services
Suppliers:
  • Richnerstutz
Areas:
  • D-CH
Posting Period: Weeks 15-16
Standard Formats:
  • F200
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Thank you Belinda!

2017

Thank you Belinda!

With a poster in the centre of the village of Wettswil am Albis, residents thanked parcel deliverer Belinda Rickli for her work. She was moved to tears by the poster, the idea for which came from Diana Huonder, who also lives in Wettswil. She collected the money for the poster among the residents of Wettswil in no time at all. She booked the poster through posterdirect.ch.

Documents

Details

Year: 2017
Product: Thank you Belinda!
Industry: Services
Customer: Diana Huonder
Origin: Poster Direct
Categories:
  • Plannig of Media
  • Use of Media
Implementations:
  • Motif design
Areas:
  • Zurich
Posting Period: May 2017
Standard Formats:
  • F12
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Promotion for cinema release of "Smurfs: The Lost Village"

2017

Promotion for cinema release of "Smurfs: The Lost Village"

On 6 April 2017, the film "Smurfs: The Lost Village" came to Swiss cinemas. To promote the film in advance, a campaign was held at Stadelhofen station during which 500 Smurf figures were set up in a 40 m2 space interspersed with flowers. The thematic angle of the promotion was the start of spring, which is why the campaign took place on 21 March 2017.

From early morning until late in the evening, commuters and passers-by were treated to a blue, yet multi-coloured image made up of smurfs and flowers, leading to countless photos and social media posts.

Anyone taking a closer look at the blue smurf gathering would recognize two extra-special smurfs. These were originally neutral white smurf figures that were individually and creatively painted by the former Swiss freestyle skier and new mum Mirjam "Mimi" Jäger, and it-girl and blogger Nives Arrigoni. This resulted in two unique, authentic works of art with a VIP touch. Background to the campaign: The two special smurfs were auctioned for a good cause and the proceeds donated to Zurich Children’s Hospital.

Documents

Details

Year: 2017
Product: The Smurfs
Industry: Media
Customer: The Walt Disney Company (Switzerland)
Origin: APG|SGA Promotion
Categories:
  • Special Effects
Implementations:
  • Promotion
Agentur:
  • Serviceplan Public Relations Suisse AG
Suppliers:
  • -----
Areas:
  • D-CH
Posting Period: 21 March 2017