Content: News

News & press releases

  • 01.02.17

    APG|SGA intensifies activities in the area of mobile media and launches new segment brand APG|SGA Interaction

    APG|SGA intensifies activities in the area of mobile media and launches new segment brand APG|SGA Interaction

    APG|SGA, Switzerland’s leading Out of Home advertising company, is pursuing new digital avenues and expanding its activities in the areas of mobile media, interactive and data collecting. This is based on its belief that mobile media will become an increasingly integrated part of the Out of Home Media market. The growth of mobile Internet usage in the context of digital and analogue Out of Home advertising enables effective targeting of groups, as well as new interactive forms of advertising along the customer journey. By establishing the new segment brand APG|SGA Interaction on 1 February 2017, the market leader aims to provide advertising clients and partners with high-quality services for planning and handling mobile advertising campaigns, and to develop new products. In the process APG|SGA has taken over a start-up company specializing in beacon technology, together with its employees, and will roll out a beacon network in the near future. Raphael Bratschi, a proven industry expert who joined APG|SGA on 1 September 2016, will be the new Head of APG|SGA Interaction.

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  • 18.01.17

    Erfolgreicher Start von 64 neuen Escalator ePanels im Zürich HB

    Erfolgreicher Start von 64 neuen Escalator ePanels im Zürich HB

    Sie fallen auf: die 64 neuen Escalator ePanels entlang von 5 stark frequentierten Rolltreppen im Zürich HB. Die Full-HD-Bildschirme sind ab sofort in Betrieb und setzen völlig neue Massstäbe in Digital Out of Home Media. Anlässlich eines Kunden- und Agenturevents konnten sich die zahlreichen Gäste der APG|SGA vor Ort von diesem Meilenstein überzeugen.

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  • 12.01.17

    Die 23 Nominationen für den Swiss Poster Award 2016 stehen fest – Preisverleihung an der APG|SGA Poster Night

    Die 23 Nominationen für den Swiss Poster Award 2016 stehen fest – Preisverleihung an der APG|SGA Poster Night

    Der Countdown für den grossen Aussenwerbepreis der Schweiz läuft. Die Shortlist mit 23 Nominierten für den «Swiss Poster Award» steht in fünf Kategorien fest. Den Gewinnern wird die begehrte Trophäe in Gold, Silber oder Bronze verliehen. Die «APG|SGA Poster Night», einer der wichtigsten Events der Schweizer Werbebranche, findet am 9. März 2017 in der neuen Samsung Hall statt. Die besten Plakatkreationen werden vor Gästen aus Werbung, Medien und Wirtschaft ausgezeichnet.

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  • 03.01.17

    Poster of the month - the winners have been confirmed

    Poster of the month - the winners have been confirmed

    The selection is complete and the new APG|SGA Poster of the Month has been confirmed. After a thrilling head-to-head, these are the winning posters.

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  • 29.12.16

    APG|SGA extends successfully the long-term collaboration with the city of Belgrad

    APG|SGA extends successfully the long-term collaboration with the city of Belgrad

    Alma Quattro d.o.o., a serbian subsidiary of APG|SGA SA, wins the tender offer and extends the contract with the Serbian metropolis Belgrade within the scope of a public private partnership model for 25 years.

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