Content: News

News & press releases

  • 09.02.17

    Poster of the month - the winners have been confirmed

    Poster of the month - the winners have been confirmed

    The selection is complete and the new APG|SGA Poster of the Month has been confirmed. After a thrilling head-to-head, these are the winning posters.

    read more

  • 07.02.17

    Samsung and APG|SGA test 85-inch outdoor displays and evaluate the latest City ePanels of the future

    Samsung and APG|SGA test 85-inch outdoor displays and evaluate the latest City ePanels of the future

    Samsung, one of the leading display production manufacturers, and APG|SGA, Switzerland’s premier Out of Home advertising company, are testing Samsung’s «OH85F» 85-inch outdoor display for the first time, exclusively in the city of Zurich.

    read more

  • 01.02.17

    APG|SGA is still clear market leader in Basel and receives contract for 22 new digital City ePanels

    APG|SGA is still clear market leader in Basel and receives contract for 22 new digital City ePanels

    On 1 February 2017, the City of Basel published its decision on the "tender for posters on public land in the Canton of Basel-Stadt". APG|SGA has been awarded the contract for all the existing spaces with formats F200, F12 and F4, as well as for over 250 F200 backlit posters at absolute prime locations. This is practically all the F200L sites in the City of Basel. APG|SGA has also secured the rights for poster advertising on construction site hoardings and the option of exclusively implementing nine illuminated revolving columns at top locations. In addition, the market leader has also been awarded the most promising lot – lot 6 – with a total of 22 new digital City ePanels at premium sites. This not only ensures that APG|SGA remains the market leader in analogue advertising, but expands its leading position in the digital segment too. The new contract runs from 1 January 2018 for a period of 10 years.

    read more

  • 01.02.17

    APG|SGA intensifies activities in the area of mobile media and launches new segment brand APG|SGA Interaction

    APG|SGA intensifies activities in the area of mobile media and launches new segment brand APG|SGA Interaction

    APG|SGA, Switzerland’s leading Out of Home advertising company, is pursuing new digital avenues and expanding its activities in the areas of mobile media, interactive and data collecting. This is based on its belief that mobile media will become an increasingly integrated part of the Out of Home Media market. The growth of mobile Internet usage in the context of digital and analogue Out of Home advertising enables effective targeting of groups, as well as new interactive forms of advertising along the customer journey. By establishing the new segment brand APG|SGA Interaction on 1 February 2017, the market leader aims to provide advertising clients and partners with high-quality services for planning and handling mobile advertising campaigns, and to develop new products. In the process APG|SGA has taken over a start-up company specializing in beacon technology, together with its employees, and will roll out a beacon network in the near future. Raphael Bratschi, a proven industry expert who joined APG|SGA on 1 September 2016, will be the new Head of APG|SGA Interaction.

    read more

  • 18.01.17

    Erfolgreicher Start von 64 neuen Escalator ePanels im Zürich HB

    Erfolgreicher Start von 64 neuen Escalator ePanels im Zürich HB

    Sie fallen auf: die 64 neuen Escalator ePanels entlang von 5 stark frequentierten Rolltreppen im Zürich HB. Die Full-HD-Bildschirme sind ab sofort in Betrieb und setzen völlig neue Massstäbe in Digital Out of Home Media. Anlässlich eines Kunden- und Agenturevents konnten sich die zahlreichen Gäste der APG|SGA vor Ort von diesem Meilenstein überzeugen.

    read more