Advertising that gets straight to the point
OoH targeting for GVB's "lightning protection campaign"
Buildings insurer GVB in Berne has been offering protection against damage to buildings from fire or natural hazards in the Canton of Berne for over 200 years.
Potential GVB customers are less aware of or underestimate the damage caused by lightning strikes. An effective prevention and information campaign helps to put the focus on lightning strikes and the damage they cause to buildings. Moreover, it shall motivate homeowners to install lightning protection systems.
The poster is not only the oldest advertising medium: with respect to exposure and advertising impact, it ranks among the most effective and successful media in existence. How is outdoor-media success achieved? What is needed to profit best of OOH’s fast and wide-ranging advertising effect in public areas? How do posters boost the sale of the advertised products? Which is the ideal media mix in the out of home range? We invite you to benefit from APG|SGA’s best practice know-how and to implement effective and accurately targeted Out of Home media campaigns with us.
Study of the effect on sales
Posters are key elements of an effective media mix. When posters are chosen as a part of advertising campaigns, they boost the sale of the advertised products and increase the return on invested advertising spend (ROI).
Effective advertising for promotions
The flexible broadcasts on City ePanels led to sales success for the SPAR special offers.
Addressing target groups at the
point of sale
Switzerland's best known and loved meat snack is called "minipic" and is to be stimulated through target group-appropriate advertising at point-of-sale. The use of APG|SGA Shopping ePanels hit the goal evidently. Multi-person households and regular consumers of meat snacks had better perception of the digital campaign.
Strong sales thanks to targeted Out of Home ad Carré's
«Art on Ice»
The ticket sales of the Art on Ice shows in Zurich's Hallenstadion profit best of strong impulses during a relatively short period after the stars have been announced. Studies show that on first contact - compared with all other advertising media - the poster achieves above-average awareness levels.
Out of Home Targeting allows the accurate placement of messages along major distribution channels.
With a prominent poster campaign for its Echinaforce® product as well as a systematic approach in site selection and target group communication, Bioforce AG achieved excellent sales pressure and advertising impact.
Interhome gets a new lease of life: poster campaign turns online sales around.
Bookings moved to online, a low level of brand awareness among the young target group and stagnating new customer figures. Against this difficult backdrop, Interhome embarked on a relaunch campaign. Its aim was to strengthen the Interhome brand and to boost awareness and acceptance of holiday flats and homes as an option for winter, city and – most importantly – summer breaks.
Praise for the “heiss auf Reis” posters: the poster campaign in French-speaking Switzerland successfully supported Uncle Ben’s “Heiss auf Reis” easy and quick-to-prepare instant rice meals. Those areas where the poster campaign took place reported significantly higher sales than those in areas without posters.
"Totally Sexy" is the brand promise of Swiss fashion retailer TALLY WEiJL. The campaign posted in November 2010 was suitably attractive and aimed mainly at young women. It proved to be an unqualified success, boosting sales of all the advertised lines.
Out-of-home advertising is effective in public areas: fast, wide-ranging and direct. Poster campaigns thus publicize new messages and products with a wide reach in just a few days. Our case studies show how poster advertising can shape and develop a brand's image.
McDonald's "Grand Big Mac"
Out of Home advertising: right place, right time
McDonald's Schweiz regularly surprises the market with eye-catching poster advertising. The humorous presentation of posters for the classic ''Big Mac'' line was very successful – right place, right time.
"20th anniversary of Media Markt"
Clear messages have a strong impact
Media Markt, Switzerland's largest specialist electronics chain made with an effective poster campaign the public aware of its appealing payment terms at the 20th anniversary in 2014.
Ali Kebap – a cult figure appears
April 2009. It has not been an easy year for the media industry. Falling sales, short time work – crisis. The whole country is affected. And so is APG. But we cannot simply bury our heads in the sand. That is not the answer. A much more useful idea would be to create our own campaign to publicize the benefits of posters as an advertising medium.
As part of its new communications strategy, in the summer of 1999 APG|SGA implemented its own national poster campaign. The aim was to demonstrate, on the basis of actual proof, how a poster campaign works, and how the numerous, initially fleeting contacts develop into a specific awareness and – as a direct consequence – arouse interest and recognition.
Bear on the loose!
Within the scope of a nationwide campaign, we billposted magnificent pictures of wild bears - with no text whatsoever - exclusively at poster sites in conurbation communities outside the urban centers.
The Out of Home range enables customized products to suit any communication goal. Whether analogue or digital, in a traditional street format, in stations or at the POS, as a revolving column or large space on facades and main thoroughfares, at waiting locations or in and on vehicles: as a consciously designed campaign, the variety of out-of-home advertising formats achieve a specific overall effect.
OoH CrossSolution directs commuters
The Migros Aare Cooperative – the largest Migros cooperative in Switzerland – has established a new concept center at Berne station’s PostParc with the “Welle7” shopping center.
ASTAG teaser campaign
Advertising campaigns that involve consumers through their smartphones are more and more in demand. Especially in waiting areas Outdoor campaigns are best suitable for interaction as ASTAG's teaser campaign in and around public transport showed.
Switzerland votes for a new capital
Nothing irks Swiss consumers more than when the fundamentals of Swiss democracy are questioned. Citizens were asked to vote for a new federal capital with the typical look of an election campaign - featuring the Confederation's coat of arms and the red background.
PartnerWinner.ch: Poster and SMS-interaction
Normally, people use classified ads to look for partners but they also make frequent use of dating platforms and chatrooms on the Internet – among them at PartnerWinner.ch, Switzerland's most successful dating platform. In the summer of 2004, PartnerWinner.ch decided to try a new approach: the poster.
Under the innovate! label, APG|SGA is introducing new technologies and offerings as well as creative campaigns and special forms of advertising. APG|SGA is using this label to demonstrate just how fascinating and dynamic the world of out-of-home media can be. Be inspired and join forces with us to develop new products. Anything is possible.